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US Congress Considers Limits on Mexican Avocado Imports

California farmers face challenges from high input costs for land and water resources amid growing competition from Mexico's avocado industry.

I represent Mexican avocado importers. Here’s what America’s 30-year avocado habit means for the tariff fight
Source: Fortune

The US-Mexico trade relationship is set to be revisited as Congress considers imposing new limits on Mexican avocado imports. This move has sparked debate about how to support California growers in the face of growing competition from their Mexican counterparts.

California farmers are facing significant challenges, including high input costs for land, water, and other resources. Despite these pressures, American farmers deserve policies that help them compete and thrive in the market. However, imposing tariffs on Mexican avocado imports may not be the solution to their problems.

A closer look at the US-Mexico trade relationship reveals a long history of cooperation on avocado imports. The first stage of this cooperation began in 1993 when Alaska gained access to Mexican avocados. This was followed by a gradual expansion, with 19 northeastern states receiving Mexican Hass avocados for part of the year from 1997.

The full extent of US-Mexico trade on avocados was not realized until February 1, 2007, when nationwide access began across all 50 states. However, this growth has also led to concerns among California growers who have fought earlier expansions in court. They argue that their unique production costs and challenges are not addressed by tariffs or quota systems.

As the US-Mexico trade relationship is revisited, attention must be paid to the needs of both Mexican avocado importers and California growers. The complexities of this issue require a nuanced approach, taking into account the specific challenges faced by each side in order to find a mutually beneficial solution.

The growth in demand for avocados in the US has been staggering. According to the USDA's data, the country's avocado consumption has risen from approximately 424 million pounds in the late 1990s to a massive 3.25 billion pounds by 2024/25.

This surge in demand has made avocados a staple in American diets, with per capita consumption reaching an impressive 9.5 pounds annually by 2024/25. In contrast, just over two decades ago, the average person was consuming only 1.52 pounds of avocados each year.

The domestic production of avocados has struggled to keep pace with this growing demand. California's bearing avocado farmland spans around 49,300 acres, but even at an average yield of 6,940 pounds per acre, it falls short of meeting the country's needs. In fact, Mexico supplies a whopping 83% of the nearly 2.9 billion pounds of avocados imported by the US each year.

The impact of trade policies on agricultural products is evident in the recent case of Mexican tomatoes losing their duty-free status. This led to a significant spike in US tomato prices, with a 40% increase over the prior year compared to a 17% rise in overall food prices. While tariffs were not the sole cause, they did contribute to existing supply challenges and higher costs for consumers.

The experience highlights how trade restrictions can have far-reaching consequences on both suppliers and consumers. As the US continues to grapple with its own production limitations and import needs, finding a mutually beneficial solution that takes into account the specific challenges faced by each side is crucial.

The economic benefits of Mexican Hass avocado imports to the US are substantial, according to a recent analysis by Texas A&M University researchers. The study found that these imports generated an estimated $7.1 billion in US economic output and supported over 37,000 jobs in fiscal year 2025/26.

The impact is not limited to other states; California also benefits significantly from Mexican Hass avocado imports. Researchers estimate that these imports contributed approximately $968 million to the state's economic output and supported more than 5,300 jobs in fiscal year 2025/26. This highlights the integral role that California plays in the economic activity generated by avocado imports.

Despite the challenges faced by domestic growers, including rising labor and water costs as well as regulatory pressures, targeted policies can help address these issues. Improving water efficiency and managing production costs are essential steps towards ensuring the long-term viability of California's avocado industry.

The relationship between US domestic growers and Mexican importers is complex, with both sides facing unique challenges. Finding a solution that balances their needs will be crucial to maintaining a reliable North American avocado supply chain.

Mexican avocado imports have played a crucial role in meeting America's escalating demand for avocados, contributing to the overall growth of the market and supporting jobs within the U.S.

A balanced solution that supports American growers is indeed a legitimate goal, but Mexican importers argue that a Tariff Rate Quota (TRQ) would not effectively achieve this.

Facts based on reporting originally published by Fortune.

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