At a look
- The Porsche 911 stays extremely sought-after (+19 per cent).
- The Cayenne is the strongest mannequin line with 38,141 deliveries. Customer deliveries of the Cayenne Electric started at the finish of June.
- North America stays the largest gross sales area with 37,712 automobiles delivered.
- The gross sales construction stays balanced, regardless of financial and geopolitical challenges.
At the similar time, the 911 mannequin line continues to get pleasure from sturdy buyer demand. In the first half of this year, deliveries elevated by 19 per cent in comparison with the earlier year. This was pushed by sustained demand and the phased introduction of varied derivatives final year. Across all mannequin traces, there was a balanced combine of derivatives, with a big proportion of GTS, Turbo and GT fashions. Overall, the gross sales construction remained properly balanced throughout the particular person gross sales areas.
“With around 122,000 customer deliveries in the first half of 2026, we are below the same period last year but in line with our expectations,” says Matthias Becker, Member of the Executive Board for Sales and Marketing at Porsche AG. “We have been delivering the Cayenne Electric to our customers since the end of June and we are pleased with the positive feedback from our dealer network. The recently unveiled new products, such as the 911 GT3 S/C and the Taycan’s E-Shift system featuring virtual gear changes, will also delight Porsche fans around the world. We are already receiving very positive feedback from the industry media.”
North America stays the largest gross sales area
Among the gross sales areas, North America stays at the high with 37,712 deliveries. The decline of round 13 per cent may be attributed, amongst different components, to the expiration of tax incentives for electrical and hybrid automobiles in addition to the finish of manufacturing of the combustion-engined 718. Porsche’s dwelling market of Germany recorded 14,938 deliveries, down six per cent in comparison with the similar interval final year. In Europe (excluding Germany), Porsche delivered 30,278 cars in the first half of the year, a decline of 14 per cent. The essential causes embody the finish of manufacturing of the combustion-engined 718 and the sturdy efficiency of the Macan Electric in the earlier year.
In China, 14,501 automobiles had been delivered to clients, a lower of 32 per cent. The essential causes stay the difficult market atmosphere and Porsche’s continued concentrate on value-oriented gross sales. In the Overseas and Emerging Markets area, Porsche delivered 24,877 cars, representing a decline of 18 per cent. Contributing components once more included the finish of manufacturing of the combustion-engined 718, in addition to the battle in the Middle East.
Cayenne is the strongest mannequin line
Among the mannequin traces, the Cayenne achieved the highest demand with 38,141 deliveries (-9 per cent). The Cayenne Electric has been regularly launched to markets since the finish of June, with clients now receiving the first deliveries. The iconic 911 sports automobile was delivered to 30,534 clients between January and June, representing a rise of 19 per cent in comparison with the similar interval final year.
A complete of 35,315 Macan fashions had been delivered. Of these, 19,695 examples had been combustion-engined fashions, which Porsche continues to supply alongside the electrical model in most international locations exterior the EU. Production of the combustion-engined Macan will proceed till the finish of July 2026. The Macan Electric accounted for 15,620 items. In whole, this represents a decline of 22 per cent for the Macan mannequin line in comparison with the earlier year. The key components behind this embody the slower-than-expected ramp-up of electromobility, the sturdy efficiency final year, and the expiration of tax incentives for electrical and hybrid automobiles in the US.
In the first half of the year, 9,308 examples of the Panamera mannequin line had been delivered to clients. The decline of 38 per cent was primarily as a result of a short lived product hole in China, one of the strongest Panamera markets. This hole was closed with the introduction of the market-specific Panamera Pure version, which launched in April. The 718 Boxster and 718 Cayman achieved 2,789 deliveries, down 73 per cent from the earlier year. Production of the 718 mannequin line ended in October 2025. In whole, 6,219 Taycan fashions had been delivered in the first half of the year, a decline of 25 per cent.
Looking forward to the the rest of the year, Becker continues: “We are consistently aligning our offering with customer demand and further sharpening our model portfolio. In the autumn, we will present additional details of our Strategy 2035 as part of our Capital Markets Day.”
|
Porsche AG |
January – June | ||
| 2025 | 2026 | Difference | |
| Worldwide | 146,391 | 122,306 | -16% |
| Germany | 15,973 | 14,938 | -6% |
| North America | 43,577 | 37,712 | -13% |
| China | 21,302 | 14,501 | -32% |
| Europe (excluding Germany) | 35,381 | 30,278 | -14% |
| Overseas and Emerging Markets | 30,158 | 24,877 | -18% |
Disclaimer
This press launch comprises forward-looking statements and data on the at the moment anticipated enterprise improvement of Porsche AG. These statements are topic to dangers and uncertainties. They are based mostly on assumptions about the improvement of financial, political and authorized situations in particular person international locations, financial areas and markets, in explicit for the automotive business, which we now have made based mostly on the info out there to us and which we contemplate to be life like at the time of publication. If any of these or different dangers materialise, or if the assumptions underlying these statements show incorrect, the precise outcomes could possibly be considerably completely different from these expressed or implied by such statements. Forward-looking statements in this presentation are based mostly solely on the info pertaining on the day of publication.
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