PITTSBURGH – Pitt Athletics and JMI Sports, a number one multimedia rights and venue growth firm, introduced in the present day the launch of H2PNIL, a complete title, picture and likeness (NIL) platform designed to generate significant NIL income for Pitt student-athletes whereas creating an built-in, streamlined expertise for company companions.

H2PNIL expands the partnership between Pitt Athletics and JMI Sports to incorporate an revolutionary platform that addresses one of the crucial urgent challenges going through athletics applications within the post-House settlement panorama: driving above-the-cap NIL income whereas giving coaches a nationally aggressive recruiting instrument. For company companions, this platform delivers certainty of belongings, ease of execution, and a transparent path to amplify their affiliation with Pitt Athletics.

“The new era of college athletics demands that we think and operate differently, and H2PNIL is a direct investment in our student-athletes and a direct invitation to Pittsburgh’s corporate community to be part of what we are building,” Pitt Athletic Director Allen Greene stated. “In college athletics today, the best programs thrive because of the strength of their business community’s commitment. Pittsburgh has the corporate community to match that standard. Our partnership with JMI Sports has put us in a position to lead into the future, and H2PNIL is the next step in that work.”

By combining the experience, assets, and infrastructure of Pitt Athletics and JMI Sports, H2PNIL establishes a single, trusted level of entry for manufacturers in search of to activate NIL partnerships with Pitt student-athletes via 4 core providers:

  • NIL Revenue Generation: Leverages Pitt’s current company companion community whereas actively pursuing new native and nationwide model partnerships. The platform’s infrastructure is constructed to maneuver effectively on time-sensitive alternatives and ship measurable NIL outcomes for student-athletes and companions alike.
  • Content Development and Brand Management: Provides professional-grade assets for student-athletes to supply partner-ready content material and construct sustainable private manufacturers that ship worth all through and past their collegiate careers.
  • Student-Athlete Support and Contract Fulfillment: Manages the executive and operational necessities of NIL deal execution, making certain deliverables are met precisely and on schedule for all events.
  • Compliance: Helps facilitate NIL alternatives inside relevant NCAA, convention, and institutional pointers, offering student-athletes and company companions with a structured framework designed to assist compliant and efficient partnerships.


“The expansion of our relationship with Pitt Athletics reflects the trust we have built over the past seven years working together and the strength of our collective expertise, driven by shared focus on commercial innovation,” stated Erik Judson, Co-Founder and CEO of JMI Sports. “The launch of H2PNIL represents the next evolution of this partnership, demonstrating how aligned incentives and a shared vision can create greater value for the institution, its student-athletes and staff, and partners. We are excited to bring our brand relationships and proven NIL expertise to Pitt Athletics to ensure they are positioned to compete and win at the highest level.”

JMI Sports has served as Pitt Athletics’ multimedia rights companion since 2019, working regionally as Pitt Sports Marketing, and brings a longtime community of company relationships and confirmed NIL infrastructure. Pitt Sports Marketing will proceed to work intently with Pitt Athletics to supply and execute NIL agreements whereas advancing shared targets of maximizing income for student-athletes and delivering significant partnerships for manufacturers.

ABOUT PITT ATHLETICS

The University of Pittsburgh Department of Athletics sponsors 19 varsity sports activities and is a proud member of the Atlantic Coast Conference. Committed to excellence in competitors, teachers and group, Pitt Athletics develops student-athletes who compete on the highest stage whereas making ready them for fulfillment past sport. For extra data, go to pittsburghpanthers.com. To have interaction with H2PNIL, contact Pat Bostick at [email protected].

ABOUT JMI SPORTS

JMI Sports is a number one media rights and venue growth firm that gives administration of collegiate multimedia rights, sponsorship gross sales company illustration, and challenge administration experience for the event of collegiate {and professional} sports activities services. The firm serves to maximise every consumer’s financial potential via custom-made initiatives, from advertising and branding options to facility design methods.

JMI Sports’ signature collegiate multimedia rights partnerships embrace the University of Kentucky, the University of Utah, UCLA, the University of Pennsylvania, the University of Pittsburgh, Harvard University, DePaul University, Columbia University, San Diego State University, University of California at San Diego, University of San Diego, and joint-venture properties on the University of Georgia (with Learfield) and University of Notre Dame (with Legends). JMI Sports additionally represents multimedia rights for a number of conferences, together with the Ivy League, the Mid-American Conference, the Mountain West Conference, the Patriot League, and the Atlantic 10, and serves as third-party gross sales illustration for premier sports activities properties, venues, and occasions together with Rupp Arena at Central Bank Center, the Rose Bowl, the Penn Relays, and USA Volleyball.

JMI Sports was based in 2006 by CEO Erik Judson and know-how entrepreneur John Moores, former proprietor of the San Diego Padres. To be taught extra, please go to www.jmisports.com.



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