The magnificence of flowers is measured in days, generally hours. Their worth lives in timing — too early and so they haven’t opened, too late and so they’ve already begun to fade. At Goshá Studio in Abu Dhabi, the craft lies in understanding precisely when to choose them and how one can organize them. For founder and inventive director Nat Morcos, flowers converse in color, proportion, restraint and extra — the identical language fashion has all the time used to encourage her. She treats floristry like couture, sculpting fleeting types into statements of temper and self-expression, and runs the enterprise with the identical precision and intuition her creations demand. Inspired by the world of luxurious fashion, Nat has constructed Goshá into one of the area’s most distinctive floral manufacturers, creating couture-like collections and experiences for royal purchasers and international manufacturers similar to Cartier, Valentino and Victoria Beckham. We step into Nat’s artistic world to discover how fashion, artwork and private style shaped the method she constructed her enterprise.