DALLAS (SMU) – Mustang Partners introduced the launch of a brand new Business-to-Business (B2B) vertical, an initiative designed to attach SMU donor-led and affiliated companies with trusted service suppliers, all whereas producing new recurring income to help SMU Athletics.
The new platform expands the Mustang Partners ecosystem by creating alternatives for alumni, donors and enterprise leaders to help SMU Athletics via on a regular basis enterprise operations. Revenue generated via collaborating partnerships will instantly profit key SMU Athletics priorities, together with scholarships, NIL development, income sharing and different initiatives that strengthen the student-athlete expertise.
“We created Mustang Partners to build new opportunities and connect strategic partners in innovative ways,” stated Brian Ullmann, Executive Deputy Athletic Director for SMU Athletics. “We believe this new B2B initiative represents another key step in building a forward-thinking athletic department.”
The B2B vertical launches with two founding partnerships: Ramp and NOCAP Sports, every offering enterprise options whereas creating a brand new supply of funding for SMU Athletics.
NOCAP Sports
Through its partnership with NOCAP Sports, SMU donors and SMU-affiliated companies achieve entry to a portfolio of vetted, nationally acknowledged service suppliers throughout key operational classes.
When collaborating companies interact with these suppliers, a portion of the ensuing income flows instantly again to SMU Athletics. The mannequin creates a sustainable, recurring funding stream that helps the division’s priorities with out requiring a single extra donation from collaborating companies.
“SMU challenged us to think bigger than athletics and, as a result, we are deploying the NOCAP model throughout every layer of the university, from the boardroom to the classroom,” stated Adam Gunn, Chief Operating Officer, NOCAP Sports Revenue Solutions. “Mustang supporters can now contribute to SMU simply by being smarter about how they manage their commercial relationships. We believe this is the first of many university-wide integrations.”
Ramp
Ramp is a finance operations platform that helps companies save money and time by streamlining company playing cards, bills, invoice funds, procurement, journey, and finance automation in a single place. Through its partnership with SMU, Ramp provides alumni-led firms, Dallas-area companies, and Mustang supporters a easy strategy to modernize their operations whereas supporting SMU Athletics.
When an organization indicators up for Ramp via SMU, proceeds are reinvested to supply recurring help for SMU Athletics and the student-athlete expertise.
SMU is constructing a contemporary mannequin for supporting student-athletes and the general athletic division, and Ramp brings companies a wiser strategy to run their funds whereas contributing to that mission,” said Mason Melnick, Head of Sports Partnerships at Ramp. Together, we’re creating a partnership that helps companies operate more efficiently while generating new support for SMU, their alumni and Mustang Athletics.”
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Additional partnerships beneath the Mustang Partners B2B platform will proceed to develop the portfolio of enterprise options out there to the SMU group whereas creating new alternatives to put money into the way forward for Mustang Athletics.
About NOCAP Sports
NOCAP Sports is a strategic revenue-generation platform constructed to assist schools and universities navigate the evolving economics of collegiate athletics. By connecting faculties, alumni networks and institutional companions with vetted nationwide service suppliers throughout key enterprise classes, NOCAP Sports creates progressive alternatives to drive new income, enhance operational effectivity and strengthen long-term institutional help.
About Ramp
Ramp is how firms save money and time on each greenback they spend. It’s the good monetary infrastructure behind each card swipe, bill, and reimbursement – streamlining approvals, processing funds, and shutting the books routinely. More than 70,000 organizations, from household farms and house startups to the Fortune 100, have saved over $12 billion and 27 million hours with Ramp. For the median buyer, that interprets to five% financial savings on bills and 16% income progress of their first 12 months. Founded in 2019, Ramp powers over $200 billion in purchases yearly. Learn extra at www.ramp.com.
* Ramp doesn’t embrace financial institution transfers or non-monetized funds when calculating Total Purchase Volume.