The cable information ratings for the week of July 6 are in, revealing the place MS NOW, Fox News, and NCS stand towards each other. And whereas Fox News continues to win the scores battle, MS NOW was the one community to see good points in whole viewership and key demo (adults 25-54) viewership in each primetime and whole day numbers.
The improve was fairly spectacular for MS NOW, with the community seeing double digit will increase for each whole and key demo viewership throughout primetime.
MS NOW’s primetime common was 1.028 million whole viewers and 94,000 viewers within the adults demo. This was up 11% and 19%, respectively, in comparison with the earlier week. For whole day, MS NOW averaged 606,000 whole viewers and 59,000 demo viewers, a 2% and 4% improve, respectively, in comparison with the week prior.
With these numbers, MS NOW completed in second place for whole primetime viewers and fifteenth place for key demo primetime viewers. For whole day whole viewers, MS NOW ranked second place, however completed in ninth for the demo for whole day viewership for the week.
Meanwhile, Fox News hit double bother with big decreases in viewership, averaging 2.109 million whole viewers and 164,000 viewers in the important thing demo for primetime. These numbers had been down 15% and 25%, respectively, from the week starting June 29.
Fox News’ whole day viewing common was 1.429 million whole viewers and 127,000 key demo viewers. This put them down 12% in whole viewers and down 17% in demo viewers in comparison with the earlier week.
While Fox News remained at No. 1 for whole primetime viewership and whole day whole viewership, the community landed in third place for primetime key demo viewership and second place for whole day key demo viewership.
NCS additionally noticed decreases throughout the board for the week of July 6. With a median of 582,000 whole primetime viewers and common of 95,000 primetime viewers within the 25-54 demo, NCS was down 13% and eight%, respectively, in comparison with the prior week.
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For whole day viewership, NCS averaged 442,000 whole viewers and 58,000 key demo viewers, which was down 4% and three%, respectively, from the June 29 week. These numbers landed NCS in fifth place for whole viewers and 14th place in key demo viewers throughout primetime, and fourth place in whole viewers and tenth place in whole key demo viewers for whole day.
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