As DePaul’s unique industrial companion, Playfly Sports will maximize sponsorship income throughout the varsity’s fifteen intercollegiate athletics applications by means of web site monetization, radio broadcast manufacturing for males’s basketball, model experiential activations and sponsorship gross sales of property like in-stadium signage at Wintrust Arena, dwelling of DePaul’s males’s and ladies’s basketball groups. Playfly may also take to market the naming rights for DePaul’s new practice facility within the coronary heart of Chicago’s Lincoln Park neighborhood. The facility is slated to interrupt floor this September and open in Fall 2027.
The partnership may also create new alternatives to construct on DePaul’s current educational engagement with Paragon Marketing Group, which was acquired by Playfly Sports in 2025. DePaul Athletics, Playfly and Paragon will collaborate on interdisciplinary educational choices, together with a sports activities internship program and sports activities enterprise symposium whereas persevering with to create significant model activations and networking alternatives for DePaul college students.
“This partnership with Playfly Sports is about positioning DePaul Athletics for long-term growth. Playfly’s data-driven approach and deep experience in college and professional sports gives us a real advantage as we work to maximize the value of our brand and deepen our connection with the community,” stated DeWayne Peevy, DePaul University Senior Vice President and Director of Athletics. “As an organization, Playfly has a deep relationship and connection to the City of Chicago and we are excited to work with them as a partner who is as invested in our success as we are.”
“We’re thrilled to be partnering with DeWayne and the DePaul team. We are already working together on innovations to drive sponsorship revenue in new and creative ways for the Athletics Department” stated Christy Hedgpeth, President of Playfly Sports Properties. “DePaul’s established alumni base and strong community ties within the Chicago market are invaluable in expanding its exposure and visibility as a brand, and we’re looking forward to adding value for the university, student-athletes and fans alike.”
DePaul joins 32 different faculties in Playfly’s school multimedia rights portfolio.
ABOUT DEPAUL ATHLETICS
DePaul’s 15 intercollegiate athletic groups compete within the NCAA Division I, BIG EAST Conference. DePaul University started sponsoring athletics groups within the early 1900’s, with intercollegiate athletics coming to fruition within the 1920’s. Legendary coach Ray Meyer helped put DePaul on the map within the 1970’s as the boys’s basketball program helped elevate the college to nationwide prominence. Through a daring new imaginative and prescient for the long run, DePaul Athletics appears to be like to change into the premier program within the BIG EAST Conference by means of a concentrate on profitable championships with integrity, constructing champion college students by means of schooling and intentional improvement, and serving as a visual ambassador for DePaul University and the Chicago group. DePaul Athletics has a storied custom and is uniquely positioned to help the college’s mission and dedication to educational excellence, real-world expertise, group engagement, and systemic change. Further, the division is steadfast in its dedication to develop the college’s nationwide publicity and enrollment.
ABOUT PLAYFLY SPORTS
Playfly Sports, the sports activities business’s main income maximization firm, drives development for its companions throughout the sports activities ecosystem – together with 2,000+ manufacturers, 100+ skilled groups, 65+ school athletic departments, all U.S. native sports activities networks and related streaming platforms, and different marquee properties. Its fan engagement platform permits its companions to achieve and have interaction over 85% of all U.S sports activities followers. Playfly builds and implements customized methods throughout media, sponsorship, premium experiences, ticketing and fan engagement choices by means of proprietary knowledge, progressive expertise and compelling storytelling. Playfly operates an expansive portfolio of companies with a data-driven and fan-focused strategy to maximise income yield in key development areas, corresponding to media, sponsorship, ticketing, premium experiences and fan engagement choices. Founded in September of 2020, Playfly Sports is now dwelling to roughly 1,000 workforce members positioned throughout 43 U.S. states and internationally devoted to maximizing the influence of extremely passionate native sports activities followers. The firm has been named a Best Place to Work in Sports by Sports Business Journal, Front Office Sports, and Newsweek. To study extra, comply with Playfly Sports on social media platforms or go to www.Playfly.com