The New York Yankees have one of the league’s most promising younger hitters in first baseman Ben Rice. After absolutely breaking out through the 2025 season, Rice has elevated his sport even additional this yr.
The 27-year-old has posted a .269 batting common, .360 on-base proportion and .922 OPS, all of which might be profession highs if the season ended right now.
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Rice has additionally collected 15 doubles, 23 residence runs and 54 RBIs throughout 81 video games. He is presently going face to face with Toronto Blue Jays first baseman Vladimir Guerrero Jr. in Phase 2 of All-Star Game voting to find out who will begin for the American League this summer season.
New York Yankees first baseman Ben Rice (22) © Vincent Carchietta-Imagn Images
As Rice’s profile continues to develop, he’s rapidly changing into one of the extra recognizable faces in New York. He has already landed a cope with the meals model Ben’s Rice, a becoming collaboration given his identify.
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Now he has landed one other alternative, serving because the lead ambassador of the Yankees’ newest partnership with clothes model GOAT USA.
Founded a decade in the past, GOAT USA is an off-the-cuff life-style model primarily based in New York that’s in style amongst folks within the metropolis.
With the brand new collaboration, a brand new assortment of Yankees-themed attire is now out there. Rice took to Instagram to announce the partnership himself with a promotional graphic.
“Introducing the New York Yankees x GOAT USA Collection. The first release is now available! ⚾️,” the collaborative submit learn.
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The Yankees could also be clever to look right into a long-term extension with Rice given how necessary he has been to the group this yr, particularly with Aaron Judge nonetheless sidelined with an damage.
Related: Yankees Share Good News Amid 7-Game Losing Streak
This story was initially revealed by Athlon Sports on Jul 2, 2026, the place it first appeared within the MLB part. Add Athlon Sports as a Preferred Source by clicking here.