What Amazon’s mass layoffs are really about


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Amazon — an organization that made greater than $35 billion in revenue within the first half of 2025 and is on monitor to spend greater than $120 billion on AI this 12 months — is shedding tens of 1000’s of individuals, citing its want to slim down and “operate like the world’s largest startup.”

The total message from Amazon mirrored a well-recognized impulse in Corporate America to scale back headcount within the face of rising costs, an unpredictable commerce warfare and a possible (although nonetheless largely speculative) artificial-intelligence revolution. Amazon isn’t alone: UPS on Tuesday introduced it had minimize some 48,000 staff this 12 months; Target eliminated 1,800 company jobs final week “to be stronger, faster and better positioned” for the longer term, its new CEO mentioned; and different spectacularly worthwhile tech gamers like Microsoft and Meta have additionally shed employees by the 1000’s lately.

But the impulse, which tends to please Wall Street within the quick time period, additionally quantities to an enormous gamble on a expertise that has but to show it could possibly ship the efficiencies its backers have lengthy promised.

“I think we’re going to see a big trend where people are expecting a whole lot of this technology, and not everything we’re expecting will pan out,” mentioned Sam Ransbotham, professor of enterprise analytics at Boston College’s Carroll School of Management.

To ensure, Amazon seems to be slicing employees in anticipation of AI productiveness features, fairly than in response to them. A spokesperson for the corporate mentioned AI developments weren’t liable for the overwhelming majority of the 14,000 cuts the corporate introduced Tuesday. Although CEO Andy Jassy has warned about AI “agents” changing staff, there isn’t a indication that’s taking place but.

But the corporate’s memo asserting the layoffs reiterated Jassy’s perception that AI is certain to rework the office.

“We need to remember is that the world is changing quickly,” the memo says, including that “we’re convinced” {that a} leaner workforce is the important thing to main within the AI period.

At the identical time, Amazon, like different big employers, is just not resistant to the unsure enterprise local weather that has prompted different firms to place the brakes on hiring and search for methods to tighten their belts as they take in the prices of tariffs and anxiously await an enduring US-China commerce deal.

“There are probably many reasons behind a change in staffing and a change in workforce,” past simply making ready for an AI-enabled future, Ransbotham mentioned. And though AI instruments are evolving, additionally they could be a handy head-fake when different issues could also be dogging a enterprise.

These days firms are touting, and sometimes overstating, their AI bona fides. A study released Tuesday by Indeed discovered that mentions of “AI” in job postings are rising, however about 1 / 4 of them lack context about how AI could be used within the position, a development often called AI-washing.

Similarly, administration consultants have raised doubts about the true impression of AI on layoffs.

“Very few companies are actually replacing people with AI right now,” Jessica Kriegel, chief technique officer at government advisory agency Culture Partners, instructed NCS. “What we’re seeing instead are preemptive layoffs … Leaders want the financial runway to explore how AI might drive efficiency, but the technology isn’t yet ready to take over most human roles.”

Despite tech firms’ guarantees about the capabilities of generative AI, the expertise has incessantly fallen in need of its promoters’ lofty ambitions to streamline drudgery and unencumber people to do extra inventive, fulfilling work. Increased adoption thus far hasn’t translated to economy-upending productiveness features, nevertheless it has yielded an explosion of “workslop” – the gobbledygook some chatbots produce which have the look of actual work with out the substance that makes it useful.

Chatbots are challenging the dominance of on-line search, and are usually used to troubleshoot potential issues in laptop code. But they are additionally liable to errors that may be onerous to detect. Adoption has exploded since ChatGPT was launched three years in the past, however so, too, have tales of people creating dangerous relationships with chatbots.

Amazon, which is about to report quarterly earnings Thursday, didn’t point out which groups could be affected by the cuts. Its inventory was up simply over 1% on Tuesday.

And whereas the cuts – which might ultimately high 30,000, in keeping with Reuters – are more likely to please Wall Street within the quick time period by padding Amazon’s revenue margins, such drastic employees reductions convey long term dangers and hidden prices, Kriegel mentioned.

“Slimming down too early doesn’t make a company nimble; it makes it brittle,” she mentioned. “The companies that will win this revolution aren’t the ones that automate the fastest. They’re the ones that stay adaptable enough to catch the system when it slips.”