The Telecommunications Technology Association (TTA) mentioned on July 23 it held the ‘Third Joint Workshop on Standardisation of Next-Generation Broadcast Technology’ on July 22 on the Korea Science and Technology Center.
Co-hosted with the National Radio Research Agency (RRA), the TTA Broadcast Technology Committee, the Future Broadcasting Media Standard Forum and the ITU-R Broadcasting Service Study Group beneath the Korea ITU Research Committee, the workshop reviewed growth instructions for broadcast technology within the AI period and mentioned worldwide standardisation methods and cooperation plans for next-generation broadcast providers.
About 70 members from business, academia, analysis institutes and authorities attended, together with the Ministry of Science and ICT, the Korea Communications Commission, the National Radio Research Agency, KBS, MBC, SBS, the Electronics and Telecommunications Research Institute (ETRI), Samsung Electronics, LG Electronics and Naver Cloud.
The Ministry of Science and ICT launched broadcast technology coverage for the AI period beneath the theme of ‘Policy instructions for selling AI-based digital media innovation technology growth’. ETRI, KBS, Samsung Electronics and LG Electronics introduced broadcast manufacturing and repair applied sciences utilizing generative AI.
Participants additionally introduced a ‘Beyond TV’ imaginative and prescient to increase screen-centric broadcasting into an clever life-style platform. They mentioned the standing of an built-in radio platform being pursued with the aim of a pilot service in October, and methods to increase ‘bodily broadcast’ technology combining bodily AI and ultra-precise location knowledge broadcasting into autonomous driving and drones.
In the worldwide standardisation discipline, members shared traits in Brazil’s ‘TV 3.0’, which adopted ATSC 3.0 technology. They agreed to strengthen abroad enlargement by home broadcasting corporations and worldwide commonplace cooperation as ATSC 3.0 adoption expands in Brazil following South Korea and the United States.
TTA Chairman Seung-hyun Son (손승현) mentioned the workshop was an event to discover collectively the way forward for next-generation broadcast technology at a turning level the place superior applied sciences akin to generative AI are merging with the broadcasting and media business. He mentioned TTA would increase a venue for standardisation cooperation involving business, academia, analysis institutes and authorities.