‘In India, all FMCG categories, volumes at entry-level price points are immense.’ That insight powered Lahori Zeera’s biggest bet – ₹10 pricing. To crack the market, Co-founder Nikhil Doda focused on one simple rule: make it a win-win for consumers + retailers – LinkedIn
‘In India, all FMCG categories, volumes at entry-level price points are immense.’ That insight powered Lahori Zeera’s biggest bet – ₹10 pricing. To crack the market, Co-founder Nikhil Doda focused…