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‘In India, all FMCG categories, volumes at entry-level price points are immense.’ That insight powered Lahori Zeera’s biggest bet – ₹10 pricing. To crack the market, Co-founder Nikhil Doda focused on one simple rule: make it a win-win for consumers + retailers – LinkedIn

ByNews Center

Apr 1, 2026 #bet, #biggest, #Categories, #cofounder, #consumers, #crack, #Doda, #entrylevel, #FMCG, #focused, #Immense, #India, #insight, #Lahori, #LinkedIn, #market, #Nikhil, #points, #powered, #price, #pricing, #retailers, #Rule, #simple, #volumes, #winwin, #Zeeras

‘In India, all FMCG categories, volumes at entry-level price points are immense.’ That insight powered Lahori Zeera’s biggest bet – ₹10 pricing. To crack the market, Co-founder Nikhil Doda focused on one simple rule: make it a win-win for consumers + retailers LinkedIn

By News Center

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