MotoGP Group has appointed CAA Sports, a division of main leisure and sports activities agency Creative Artists Agency (CAA), as its exclusive global agency to speed up the evolution of its industrial programme and unlock new partnership alternatives worldwide.
Building on a well-established and high-performing sponsorship ecosystem that already companions with main manufacturers, MotoGP continues to ship sturdy global attain, a fanbase of greater than 650 million, and a premium calendar throughout key worldwide markets. This collaboration with CAA Sports marks the following section in scaling that success – increasing into new classes, enhancing global visibility, and growing the worth delivered to companions at present.
CAA Sports will start working instantly in shut collaboration with MotoGP to determine, develop and safe high-value partnerships throughout worldwide markets, supporting the championship’s continued industrial momentum and develop into new classes, improve global model publicity and drive demand for a broad vary of built-in rights sponsorship packages related to the game.
As MotoGP’s global consultant, CAA Sports will leverage its intensive community of brand name relationships, industrial experience and confirmed monitor document representing a number of the most precious sports activities properties, taking part in a key function in additional scaling MotoGP’s sponsorship programme and connecting main manufacturers with probably the most dynamic and fast-growing properties in global sport.
“This partnership marks a key step in delivering our commercial strategy – building on the strength of what we have already created and taking it to the next level,” mentioned Carmelo Ezpeleta, CEO of MotoGP Group. “MotoGP already offers partners a powerful global platform, and with CAA – the best in the business – we are in a strong position to unlock even greater value, attract new categories, and deepen our relationships with brands worldwide.”
“MotoGP is a premium global sports platform with a loyal and highly engaged fanbase,” mentioned Paul Danforth, CAA Managing Director and President, CAA Sports. “The championship’s rapidly growing international profile offers brands a unique opportunity to connect with audiences through world-class competition, premium events and year-round content. We are excited to work alongside the MotoGP team to help accelerate the next phase of its commercial growth.”
With greater than 650 million followers worldwide and a premium calendar of occasions spanning key worldwide markets, MotoGP is uniquely positioned to ship significant, high-impact alternatives for manufacturers, and this collaboration with CAA Sports will additional speed up the expansion of its global sponsorship programme.
ABOUT CAA SPORTS
The six-time recipient of the award for “Best in Talent Representation and Management,” introduced by the Sports Business Journal, CAA Sports represents greater than 3,000 of the world’s finest athletes in such sports activities as baseball, soccer, hockey, basketball, and soccer, along with coaches, on-air broadcasters, and sports activities personalities. Beyond conventional athlete illustration, CAA Sports offers distinctive alternatives for shoppers off the sphere, in areas together with leisure, licensing, endorsements, talking, philanthropy, publishing, and video video games. CAA Sports additionally works within the areas of media rights, property gross sales and sponsorships, model consulting, venue improvement and strategic advisory, and government search, and acquired the award for “Best in Corporate Consulting” on the 2018 Sports Business Awards, and “Best in Property Consulting, Sales, and Client Service” in 2014, 2016, 2019, 2022, 2024, and 2025.
CAA Sports is a division of main leisure and sports activities agency Creative Artists Agency (CAA). Creative Artists Agency (CAA) is the main leisure and sports activities agency, with global experience in filmed and reside leisure, digital media, publishing, sponsorship gross sales and endorsements, media finance, shopper investing, vogue, model administration and shopper product licensing, government search, and philanthropy. Distinguished by its tradition of collaboration and distinctive consumer service, CAA’s various workforce identifies, innovates, and amplifies alternatives for the individuals and organizations that form tradition and encourage the world. For extra details about CAA Sports, go to
www.caa.com.