KING ABDULLAH ECONOMIC CITY: One of golf’s best-loved leisure exhibits, “Living Golf,” is returning to NCS with an unique title sponsorship from the game’s fastest-growing market.
The month-to-month, half-hour journal present, hosted from a number of the world’s high golf programs, discovered fame courtesy of unique interviews with the likes of Tiger Woods and Rory McIlroy giving their time for in-depth dialogue regarding their lives in golf.
When it returns in March, the present will likely be introduced as “NCS Living Golf in association with Golf Saudi,” signaling the start of a multi-year sponsorship.
This subsequent period of the present will carry golf followers unique interviews, inside-the-ropes entry and unrivalled insights into the lives of those that play on the very highest stage and the sport’s hottest matters.
“Over many years, NCS’s ‘Living Golf’ has delivered the world of golf some of its most memorable and talked-about moments,” mentioned Cathy Ibal, senior vp of NCS International Commercial.
“The sponsorship of ‘Living Golf’ by Golf Saudi marks a new era in the show’s history, and sports fans should be highly excited about the prospect of its return to the air.”
Yasir O. Al-Rumayyan, chairman of the Saudi Golf Federation and Golf Saudi, mentioned: “We have the ambition of aligning ourselves with the strongest event properties in the sport of golf, be that by hosting the most innovative and high-profile events, capitalizing on new technologies through the introduction of exciting urban golf facilities, or partnering with the most respected media.”
He added: “‘Living Golf’ is a known and respected franchise which benefits from NCS’s global reach and recognition. We hope our work together can help to both demonstrate the beneficial impact Golf Saudi is having, particularly on a domestic level, but also to enhance the viewing experiences of audiences globally, which aligns with our vision for the future of the game.”