INDIANA, Pa. — Indiana University of Pennsylvania (IUP) Athletics, adidas and BSN SPORTS have introduced a multi-year partnership that can make BSN SPORTS the unique provider of adidas uniforms, attire, footwear, equipment and gear supplier for Crimson Hawks athletics.
Beginning July 1, 2026, the settlement will outfit greater than 400 IUP student-athletes and coaches throughout all varsity applications, marking a major step within the division’s continued development and funding in its athletic applications.
The partnership brings collectively IUP’s success in Pennsylvania State Athletic Conference (PSAC) competitors with adidas’ world presence in athletic efficiency and attire. The collaboration is designed to boost the student-athlete expertise by way of upgraded gear and sources whereas additionally strengthening the division’s model visibility and fan engagement.
“We’re thrilled to partner with Adidas to outfit our student-athletes, coaches, and staff. As we continue elevating the IUP athletics brand on a regional and national stage, we sought a partnership that aligns with our philosophy. adidas values our athletic department and university, and our student-athletes will benefit from top-tier sport performance wearables as they compete for and win championships.,” acknowledged Director of Athletics Todd Garzarelli.
IUP has skilled sustained success throughout a number of sports activities lately, together with convention championships, deep postseason runs and appearances in NCAA Division II nationwide championship occasions. The partnership with adidas is predicted to construct on that momentum by offering a unified look and elevated publicity for the Crimson Hawks.
In addition to on-field and on-court attire, the settlement is predicted to increase merchandising alternatives and deepen connections with alumni, college students and followers.
“We’re proud to partner with Indiana University of Pennsylvania and adidas to support the continued growth and success of Crimson Hawks Athletics,” mentioned Todd Northrop, SVP of Collegiate Select at BSN SPORTS. “IUP has built a strong tradition of excellence across its athletic programs, and we’re excited to provide the apparel, footwear, equipment, and service solutions that will help their student-athletes, coaches, and supporters perform with confidence and show up with pride.”
The transition to adidas will start with the 2026-27 athletic calendar, with all groups adopting the brand new attire and gear as a part of the branding rollout.
About adidas
adidas is a worldwide designer and developer of athletic and life-style footwear, attire and equipment with the mission to be the perfect sports activities model on the earth. As an innovation and design chief, adidas engineers the perfect in high-performance merchandise to make athletes higher, quicker and stronger and creates a spread of basic and contemporary life-style and high-fashion strains.
About BSN SPORTS
BSN SPORTS is a number one distributor and producer of sporting items attire and gear that serves greater than 1,100 collegiate companions nationwide. With a give attention to game-changing partnerships, one of many widest picks of personal and main manufacturers, and a one-stop-shop mannequin, BSN SPORTS has helped elevate group sports activities participation for greater than 150,000 groups and organizations nationally in any respect ranges of competitors since 1972. For extra info, go to BSNSPORTS.com.