Is Jolly Rancher Hershey’s next billion-dollar brand?


Spicy Jolly Ranchers, freeze-dried candies, and gummy ropes—Hershey is feeding Gen Z’s urge for food for inventive sweet. NCS’s Vanessa Yurkevich goes behind the scenes to learn the way the corporate has remodeled a tough sweet from the 40’s to fulfill shopper demand.

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