Miky Lee, proper, vice chairperson of CJ Group, speaks with Daniel Dae Kim in a scene from NCS documentary sequence “K-Everything.” / Courtesy of NCS International
A brand new NCS documentary shines a light-weight on Korean leisure mogul CJ ENM’s 30-year dedication to tradition, inspecting how the corporate grew from an early investor right into a predominant builder of “hallyu,” or the Korean wave.
The four-part sequence, titled “K-Everything,” premiered on May 9. Produced and hosted by Korean American actor Daniel Dae Kim and sponsored by Hyundai Motor, the undertaking traces the journey of Korean tradition from its roots to its present international standing.
In explicit, the documentary emphasizes CJ’s foundational role within the movie business, relationship again to its 1995 funding in DreamWorks.
That transfer is highlighted as the start line for a sustainable industrial framework that allowed titles such as director Park Chan-wook’s “Joint Security Area” (2000) and Bong Joon-ho’s “Parasite” (2019) to succeed in international audiences.
As the Cannes Film Festival is underway, the sequence revisits CJ’s long-standing relationship with the distinguished occasion. It credit the corporate’s unwavering assist for filmmakers like director Park, whose “Oldboy” (2003) received the Grand Prix in 2004, and Bong, whose “Parasite” secured the Palme d’Or in 2019 earlier than its historic four-Oscar win in 2020.
“Miky Lee was one of the ones who were insisting that one day Korean culture would be at the center of the world,” Kim stated within the sequence. He added that the group’s funding helped aspiring administrators by offering “a place to showcase their movies.”
Lee, vice chairperson of CJ Group, appeared within the documentary to mirror on the economic philosophy inherited from her grandfather and CJ founder, Lee Byung-chull.
“Entertainment business is making intangible assets into a tangible, lucrative business,” Lee stated. “You need to build infrastructure that the creators and artists can continue to create the storytelling and their performance and their creative activity.”
Regarding the success of “Parasite,” Lee admitted that the worldwide impression of the movie exceeded expectations. “It hit me later just how significant that moment was and that our storytelling could resonate beyond Asia,” Lee stated.
The sequence additionally explores the “industrial ecosystem” of Okay-pop, citing platforms like KCON, the MAMA Awards and audition program “Superstar K” as key infrastructure that turned a cultural development right into a structured international enterprise.
In the sweetness sector, the documentary describes CJ Olive Young as a number one platform that has grown alongside the worldwide recognition of Korean dramas and music.
Lee stated the long run of Okay-content will probably be fantastic “as long as we have that good storytelling with authenticity, and as long as our goal is not just promoting Korean culture — our goal is to bring everybody together.”