PROVO, Utah — BYU Athletics at this time introduced a multi-year settlement with Utah-based know-how firm Entrata®, making it the primary firm to enter right into a program-specific jersey patch sponsorship with BYU Football.
As part of the connection with BYU Athletics, the Entrata emblem will seem on all soccer participant sport jerseys starting with the 2026 season. Jersey patch sponsorships have shortly turn into a brand new business alternative in faculty athletics.
“We are grateful for this new sponsorship with Entrata and excited to welcome them to the BYU Athletics family,” stated Brian Santiago, BYU director of athletics. “Entrata brings great value to BYU Athletics. We are excited about this new relationship and anticipate a bright future.”
Headquartered in Lehi, Utah, Entrata is a worldwide chief in property administration software program, serving thousands and thousands of residents throughout 1000’s of house communities worldwide and is one in all Utah’s largest know-how corporations.
“Entrata is proud to be a Utah company,” stated Adam Edmunds, Entrata CEO. “Much of our team lives here, and we’ve always believed in investing where we are. This relationship lets us work alongside one of the premier programs in the country. We’re excited to be joining Cougar Nation and play our part in what’s ahead.”
Through this relationship, Entrata will even collaborate with BYU Athletics on neighborhood initiatives, supporting efforts all through Utah that strengthen native communities, create alternatives for student-athletes to have interaction in significant service and reinforce each organizations’ dedication to creating a optimistic affect past competitors.
“This relationship with Entrata represents a step forward for BYU Athletics,” stated Casey Stauffer, BYU senior affiliate athletic director for company sponsorships. “We are excited to align athletic excellence with community impact through this collaboration.”
The relationship positions Entrata’s model alongside one of many nation’s most seen athletic applications as BYU competes within the Big 12 Conference with in depth nationwide tv publicity supplied by way of TV companions ESPN, FOX and TNT. An everyday on nationwide tv for greater than 4 a long time, BYU completed a brand new stage of attain in 2025 with 37.7 million viewers tuning in for reside BYU sport broadcasts in the course of the season to rank No. 16 nationally and No. 2 amongst all applications within the West. The Cougars set back-to-back highs for bowl viewership the previous two seasons and likewise set a brand new single-game viewership document within the fashionable period with 8.99 million viewers watching the Big 12 Championship sport on ABC.
While the jersey patch would be the most seen factor of the connection, Entrata’s presence will lengthen effectively past the sector by way of in-venue branding, digital activations and fan engagement alternatives, reflecting a long-term dedication to BYU Athletics.
“To us, this relationship extends beyond having our logo on a jersey,” stated Nico Dato, Entrata chief advertising and marketing officer. “We are collaborating with BYU on community initiatives across Utah, creating opportunities for student-athletes to engage in service alongside our team. We’re looking forward to the impact we can create together.”