“Brian joins us at a pivotal moment for college athletics,” stated Zac Selmon, Director of Athletics at Mississippi State. “As we experience rapid transformation in our industry, our multimedia rights partnership is critical to continue and maximize the momentum in Starkville. Our strategic partnership allows us to continue to grow revenue, serve our student-athletes and deliver real value for the brands that invest in Mississippi State. Brian has done exactly that at every stop, and his experience and energy make him well-positioned to help us advance what we’re building here.”
As General Manager of Learfield’s MSU Bulldog Sports Properties, Bille will lead all elements of the multimedia rights settlement, working carefully with Mississippi State Athletics management to drive sponsorship progress and unlock new income alternatives for the athletic division and improve model engagement for Bulldog student-athletes.
“Under Zac’s leadership, Mississippi State has continuously strived to be a forward-thinking leader in college athletics,” stated Jeff Purinton, Executive Vice President of Sport Properties at Learfield. “Brian’s expertise in driving innovation and growth by expanding sponsorship opportunities, NIL activations, and revenue generation initiatives position him to achieve great success alongside Zac and his team.”
Bille brings over 25 years of expertise overseeing company partnership technique, with the final eight within the collegiate athletic panorama. He joined Learfield in 2018 because the General Manager of Ragin’ Cajuns Sport Properties, the place he reworked the property into certainly one of Learfield’s high performers and positioned it for expansive scalability. By unlocking a number of new sponsorship belongings and naming rights alternatives, Bille added 13 of Louisiana Athletics’ present Official Partners whereas increasing each digital and static in-venue signage. These highly effective initiatives contributed to a 300% improve in sponsorship income, with digital sponsorships efforts accounting for 25% of the whole income generated by Ragin’ Cajun Sports Properties.
“I am excited for this opportunity to work alongside Zac and to lead MSU Bulldog Sports Properties,” stated Bille. “I look forward to collaborating with Mississippi State Athletics to develop innovative, impactful partnerships aligned with the department’s strategic priorities, supporting the continued growth and success of our student-athletes and athletic department.”
Bille is a graduate of the University of Louisiana at Lafayette, the place he earned a bachelor’s diploma in Marketing in 2001.
About Learfield
Learfield is the main media and expertise firm powering school athletics. Through its digital and bodily platforms, Learfield owns and leverages a deep information set and relationships within the business to drive income, progress, model consciousness, and fan engagement for manufacturers, sports activities, and leisure properties. With ties to over 1,200 collegiate establishments and over 12,000 native and nationwide model companions, Learfield’s presence in school sports activities and reside occasions delivers affect and maximizes attain to focus on audiences. With options for a 365-day, 24/7 fan expertise, Learfield allows faculties and types to attach with followers by licensed merchandise, sport ticketing, donor identification for athletic applications, unique customized content material, progressive advertising and marketing initiatives, NIL options, and superior digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments throughout all divisions.