Xpeng plans global launch of mass-market Mona brand in 2026


Xpeng CEO He Xiaopeng speaks to reporters on the electrical carmaker’s stand on the IAA auto present in Munich, Germany on September 8, 2025.

Arjun Kharpal | CNBC

Xpeng plans to launch its mass-market Mona brand in abroad markets subsequent 12 months in a transfer that may enhance competitors with its Chinese rivals and established automakers in the electrical automobile enviornment.

In a wide-ranging interview with CNBC on Tuesday, Xpeng CEO He Xiaopeng stated the corporate’s worldwide growth is shifting sooner than he anticipated and signaled, for the primary time, that the corporate is open to buying different electrical carmakers.

Xpeng launched the Mona brand in China final 12 months with the debut of the Mona M03 electric coupe. The automotive was launched with an aggressive beginning value of 119,000 Chinese yuan, which is slightly below $17,000.

Xpeng will launch Mona-branded automobiles in Europe subsequent 12 months, He instructed CNBC. This is the primary time the launch has been reported.

“In 2026 you can expect a variety of Mona products launched into the Chinese and European markets, as well as in rest of the world,” He stated, in feedback translated by CNBC.

“I believe by then, what we launch will be very proven and very excellent vehicles.”

These automobiles will doubtless be cheaper than some of Xpeng’s higher-end fashions such because the P7 and G6.

It comes as Chinese automakers are aggressively launching automobiles outdoors of China and discovering success in Europe the place firms like BYD have continued to develop.

Adding much more competitively priced automobiles into the combo abroad will ramp up competitors in markets like Europe the place conventional automakers corresponding to Mercedes, BMW and Volkswagen have launched their very own electrical autos to fend off Chinese rivals.

Chinese companies’ growth into Europe comes at a time when Tesla continues to record declining sales in the region.

Global growth accelerates

The Guangzhou-headquartered auto agency started its global growth in 2020 with Norway and has since launched in different markets together with Germany and France.

Xpeng had beforehand acknowledged a purpose of establishing a presence in 60 international locations and areas by the tip of 2025. He stated this purpose had been met already, attributable to faster-than-expected global development. For reference, the CEO stated Xpeng was solely current in three to 5 markets two years in the past.

Xpeng displayed its humanoid robotic referred to as “Iron” on the IAA auto present in Munich, Germany on September 8, 2025.

Arjun Kharpal | CNBC

At the IAA Mobility auto present in Munich, Germany, Xpeng introduced an upgraded model of the flagship P7 automotive — the Next P7 — to showcase in Europe for the primary time.

Even as Xpeng continues to push abroad, particularly in Europe, it faces challenges together with coping with the European Union’s tariffs on China-made electrical autos.

This has led Chinese automakers to discover manufacturing their automobiles in Europe. Xpeng want to manufacture in Europe however has not not but decided on the timeline for this, He stated.

Xpeng open to acquisitions

At dwelling in China, the value struggle continues as EV makers battle it out for market share. Competition is ramping up between home automakers and Tesla.

This has prompted Chinese regulators to name a halt to extreme competitors, recognized colloquially as “neijuan” or involution.

The Xpeng CEO himself has beforehand warned that solely a handful of Chinese carmakers will survive in the approaching years as many exit of enterprise.

He stated the collapse is already occurring.

In this surroundings, He stated he’s open to acquisitions, one thing that the corporate hasn’t completed in giant portions to this point. In 2023, Xpeng acquired the electric car development business of Chinese ride-hailing agency Didi.

He stated Xpeng could be open to buying firms, together with different electrical carmakers.

“I think if we have the opportunity then we want to acquire some companies,” He stated. “For us it’s a good thing to do. Manufacturing companies, EV companies are always possible.”

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