The Association of National Olympic Committees (ANOC) and World Squash signed a Memorandum of Understanding (MoU) that would introduce over 60 million sports activities followers to squash through the ANOC Digital Content Hub.
The MoU marks the start of the partnership with World Squash, who will share digital content material — together with nonetheless photographs and movies — to National Olympic Committees (NOCs) for their very own official social media channels.
The collaboration will even see each events promote World Squash occasions which are a part of the Olympic Qualification course of on the ANOC Calendar, maximizing the publicity of World Squash occasions and digital content material by way of ANOC’s platforms and communication channels.
The collaboration with the ANOC Digital Content Hub envisions to create a bridge between NOCs and World Squash, rising the visibility of squash and its athletes, in addition to Olympians, to broaden the attain of the game to over 60 million NOC social media followers.
World Squash will even help ANOC to broadcast and have stay or recorded occasions on the ANOC.TV platform, providing new alternatives and interesting followers with an rising Olympic sport.
ANOC Secretary General Gunilla Lindberg says: “We are delighted to welcome World Squash to the ANOC Digital Content Hub. This partnership demonstrates the Hub’s value not only for NOCs but also for IFs looking to maximise their reach and engagement. Through this MoU, World Squash will have access to our content distribution infrastructure and direct channels to NOCs, ensuring squash content reaches fans and communities across all continents as the sport prepares for its Olympic debut at Los Angeles 2028.”
World Squash CEO William Louis-Marie says: “We’re delighted to be working with ANOC. Squash is on a really exciting trajectory, and this partnership will help grow the profile of our sport and the incredible athletes who play it, particularly as we build towards our Olympic debut at LA28. Critically, this collaboration provides a vital platform to engage directly with National Olympic Committees (NOCs) around the world. By aligning with ANOC and sharing our sport’s comprehensive value proposition with its members, we can ensure squash is strongly positioned within national programs and foster the crucial relationships necessary for our continued growth within the wider Olympic movement.”