Some individuals say that Apple’s autumn product launch occasion is the “Technology Spring Festival Gala,” whereas others declare that Huawei’s autumn product launch occasion deserves this title. Even Luo Yonghao’s “Annual Science and Technology Innovation Sharing Conference” on the finish of final month was dubbed the “Technology Spring Festival Gala.”
However, when it comes to international affect, penetration, and occasion scale, the CES – Consumer Electronics Show, held in Las Vegas, USA, firstly of every 12 months, is undoubtedly the actual “Technology Spring Festival Gala.”
This international expertise feast, hosted by the Consumer Technology Association of the United States, started in 1967, and this 12 months marks its sixtieth version.
The complete exhibition space of CES 2026 exceeds 2.6 million sq. ft, and there are a complete of 4,100 exhibitors. Top – tier expertise firms from around the globe are desirous to showcase their finest applied sciences and merchandise at this international expertise present.
However, at this 12 months’s stage the place international expertise giants flex their muscle mass, essentially the most eye – catching colour is the “Chinese red.”
This is just not an exaggeration.
This 12 months’s CES offered a peculiar “encirclement” scenario:
In phrases of the variety of exhibitors, Chinese firms reached 915, making China the biggest overseas exhibitor nation. The core exhibition space of the Central Hall, which was beforehand dominated by Samsung for a very long time, is now occupied by TCL and Hisense. The North Hall is sort of full of Chinese humanoid robotic firms.
Overseas media are sighing: I’d even imagine that is Chinese Las Vegas relatively than Las Vegas, USA.
On the Americans’ residence turf, how did Chinese firms “occupy” Las Vegas?
“Chinese ingenuity is everywhere”
For most individuals, visiting an exhibition is about looking for novelty and pleasure. The similar goes for a big – scale exhibition like CES: Stands with novel and fascinating merchandise are at all times crowded.
However, opposite to the stereotype that “foreigners have more creative ideas,” Chinese firms at this CES have provide you with some superb concepts which have impressed foreigners.
For instance, Dreame is certainly the “topic king” at this CES.
After saying its cross – border growth earlier, Dreame made its debut at CES and could not wait to showcase a collection of cross – border merchandise, together with the prototype automobile of its cross – border foray into the automotive trade: Kosmera Nebula 1.
In the preliminary design sketches launched by Dreame, the looks of this automobile was nearer to that of a Bugatti. However, what was offered on the exhibition was a Ferrari/Lotus tremendous – automobile fashion, with a good-looking look and a big entrance lip air duct, attracting a big crowd across the stand.
On the opposite hand, it’s mentioned that this automobile has an astonishing 1,876 horsepower, can speed up from 0 to 100 km/h in simply 1.8 seconds, and its worth is within the thousands and thousands. Even if persons are not all for its look, many are curious to see what a “Hypercar from a vacuum cleaner brand” appears to be like like.
In addition to the automobile, Dreame additionally exhibited a stair – climbing robotic, Cyber X, on the venue. It is claimed that it may be appropriate with totally different fashions of sweeping robots and carry them up steep stairs, particularly to “deploy” sweeping robots on totally different flooring of LOFT residences.
Moreover, MOVA, Dreame’s excessive – finish cleansing model, additionally stood out at this occasion.
When DJI deliberate to enter the sweeping robotic market, we joked, “Are they going to make a flying sweeping robot?” DJI did not, however MOVA did.
Although it’s known as a “flying drone,” it’s truly an idea platform known as MOVA Pilot 70. The idea of this product is {that a} personalized drone (flight module) takes off from the bottom station, exactly docks with and “grabs” the principle physique of the sweeping robotic, then transports it to different flooring and releases the robotic to proceed cleansing.
There can also be the “chicken – foot robot” from Roborock that went viral on X. Due to its mechanical legs that may stretch like “chicken legs,” it has attracted the eye of many expertise media. CNET straight joked that it has “genuine chicken legs (or maybe frog legs).”
Jokes apart, the product has glorious efficiency. Roborock’s G – Rover sweeping robotic gained the CES 2026 Best of CES Awards (within the Best Smart Home Tech class), and lots of media have hailed it because the “ultimate form of sweeping robots” and “the future is here.”
Such fascinating and revolutionary Chinese expertise merchandise are simply the tip of the iceberg at CES 2026. These merchandise show that Chinese firms can even provide you with inventive concepts and obtain excessive innovation, producing a number of buzz.
However, is that this the rationale for the prevalence of “Chinese red” at CES? Not essentially.
In addition to the novel and fascinating concepts, foreigners additionally know that they’ll earn cash by cooperating with Chinese firms.
“Technology + Chinese companies = Profit”
What is the aim of internet hosting CES?
Since its full Chinese title is the “International Consumer Electronics Show,” it’s primarily a platform much like the World’s Fair, used for exhibiting and buying and selling shopper electronics merchandise.
In different phrases, other than expertise media reporters who’re simply wanting round, the aim of others is similar: to earn cash.
Chinese firms are actually good at serving to others earn cash.
To put it merely, China has the world’s most full digital provide chain, which might produce excessive – high quality merchandise at a decrease price and reply shortly to market calls for. This allows companions to promote extra merchandise at decrease costs and make more cash.
Since the equation “Cooperating with Chinese companies can make big money” holds true, it’s only pure for CES to welcome extra Chinese firms.
However, though Chinese firms may help others earn cash, they weren’t at all times taken critically firstly.
The look of Chinese firms at CES could be traced again to Foxconn, BYD, and others within the early twenty first century. At that point, Chinese firms primarily performed the position of “unsung heroes,” with a easy aim: to make an look and get extra orders.
Later, though they obtained orders, their logos may solely be printed contained in the elements at most. After these unsung heroes grew to become worldwide firms, they have been certainly not happy with this example.
Therefore, after 2011, because the names of Huawei, Xiaomi, DJI, and so forth., grew to become properly – identified, the merchandise they displayed proudly carried their very own logos.
This development of “self – owned brands” reached its peak in 2018, when the variety of Chinese exhibitors reached 1,551, having fun with nice success.
Unfortunately, this development was disrupted by a collection of causes on the finish of 2019.
The worst 12 months was 2023, when the variety of Chinese firms dropped sharply to greater than 400, lower than one – third of the height interval. Some individuals even asserted that the golden age of Chinese expertise at CES was over.
However, info have proved that that is nonsense. Since 2024, Chinese firms have made a comeback.
In 2024, as a 12 months of sturdy rebound, the variety of Chinese firms soared from greater than 400 to greater than 1,100, accounting for 1 / 4 of the overall. In 2025, the variety of exhibitors elevated once more, reaching greater than 1,300, the second – highest quantity since 2018.
In 2026, Chinese firms not solely had a lot of exhibitors but in addition grew to become the principle characters at CES for the primary time.
For instance, one of the memorable scenes at this 12 months’s CES befell at Lenovo’s press convention.
When Lenovo launched its new merchandise, the visitors taking activates the stage have been just like the “Mount Rushmore” of the IT semiconductor trade: Jensen Huang of NVIDIA, Lisa Su of AMD, Cristiano Amon of Qualcomm, and Chen Liwu of Intel. All 4 trade giants have been current.
This stage of help is unprecedented.
The purpose these 4 trade titans, who’re often decisive within the enterprise world, confirmed such respect is that Lenovo holds the world’s largest PC cargo quantity.
In the essential 12 months of AI utility implementation, whoever can get their chips into customers’ fingers by means of Lenovo’s units could make a fortune. Whether it’s Lenovo’s roll – up display screen idea laptop computer or the deeply built-in AI agent, they’re all of the carriers that these chip giants have been eager for.
The same “rise to prominence” story additionally occurred within the show discipline.
The Central Hall, the core exhibition space of CES, was as soon as the yard of Japanese and Korean giants resembling Samsung and Sony. However, this 12 months it’s taken over by TCL and Hisense.
TCL even occupied the biggest exhibition space – 2,453 sq. meters, remaining the biggest Chinese exhibitor and demonstrating its dominance within the Mini LED and AR glasses full – matrix. Together with Hisense, they type the “Chinese twin stars” within the show discipline at CES.
In phrases of cargo quantity, TCL ranks second within the international TV cargo quantity, and Hisense ranks third.
Whether it’s offering excessive – high quality and reasonably priced applied sciences and merchandise or providing a novel scale of shopper electronics shipments on the earth, it’s only pure that Chinese firms, which may help others “get rich,” are welcomed and even pursued on the exhibition.
But then some individuals might ask: Is it too far – fetched to say that “Chinese companies have occupied CES” simply due to their unusual concepts and huge – scale funding?
“Chinese robots are very competitive”
If you wish to see the “hard – core technology” that actually represents the peak of Chinese expertise at this occasion, you should go to the North Hall.
This was initially the sector for international robots, however this 12 months it’s particularly harking back to Huaqiangbei. Among the robotic exhibitors at this 12 months’s CES, there are as many as 149 Chinese firms. In the sector of humanoid robots, the proportion of Chinese firms has exceeded 55%.
Throughout the North Hall, Unitree Robotics is undoubtedly the star.
Its stand was crowded, and the reason being easy – the robots are very “competitive,” actually.
Unitree arrange a hoop on the venue, permitting its G1 humanoid robots to “fight” one another and even settle for challenges from the viewers. These robots transfer sharply and react shortly. If you get hit by them, it will not be a minor harm.
The G1 within the ring is supplied with self – developed excessive – torque motors and has 23 – 43 levels of freedom, equal to putting in a whole set of “muscle systems” on the robotic: it has each explosive energy and tremendous management. Squatting and punching are simple for it, and it will probably even carry out the “Webster backflip”