An exit ballot within the contentious 2025 Virginia legal professional normal’s race included a hanging takeaway, with nationwide implications: People who discover candidates’ previous conduct disqualifying should still vote for them.
Late within the marketing campaign, it had been revealed that Democratic nominee Jay Jones despatched textual content messages years earlier suggesting {that a} GOP lawmaker should be shot and that his children should die.
Jones nonetheless gained the election by greater than six factors. The exit ballot confirmed 41% of voters mentioned the texts have been “disqualifying” — however 9% of these individuals voted for him anyway.
Given that instance and loads of others, together with President Donald Trump’s prolonged political profession regardless of his personal private scandals, it may be tempting to imagine that non-public controversies — just like the multitude about Maine Democratic Senate candidate Graham Platner — don’t actually matter.

The New York Times on Thursday printed a prolonged investigation about six girls Platner dated, with three saying he had engaged in toxic behavior and one accusing him of physically threatening conduct (Platner has strongly disputed any claims of bodily intimidation or altercations). That’s after earlier tales about Platner’s Nazi image tattoo (that Platner claims he didn’t perceive till just lately), ugly web posts and sexting with girls who weren’t his spouse.
Platner has continued to steer within the polls of the Maine Senate race, regardless of the tattoo and the web posts (although these polls don’t replicate the newest revelations).
It is perhaps tempting to purpose that the nation has simply develop into so partisan that none of it issues. But that’s an over-simplification.
It’s honest to say ugly private issues don’t matter the best way they as soon as did. But relying on the circumstances — together with the kind of issues, how shut an election is and the candidate’s private enchantment — latest historical past reveals they will nonetheless play a serious position in elections.
Trump’s private baggage has little comparability in trendy American politics. After having his extramarital affairs plastered everywhere in the tabloids for a few years, there was the “Access Hollywood” tape’s launch in 2016, him being discovered civilly answerable for sexual abuse in 2023 and him being convicted of 34 felony counts of falsifying enterprise information in 2024.
He nonetheless gained the 2024 election, in fact.
But it’s clear he did so at the least partly as a result of he’s spent years working to mitigate these issues. He not solely constructed a cult of character within the Republican Party, however he solid himself as an unvarnished advocate for individuals with higher morals — the serial sinner who delivers the trustworthy. And he undercut the authorized scrutiny he confronted by relentlessly claiming it was the work of nefarious Democrats.
All of which has given Republicans and sufficient independents enough license to downgrade the significance of those private issues — if not dismiss them.
And that’s clearly what has occurred.
A Gallup poll late in 2024 confirmed registered voters mentioned by double-digits that Kamala Harris had stronger ethical character than Trump. But additionally they mentioned by double-digits that Trump was a extra “strong and decisive leader.”
We know which attribute carried the day.
Also telling is a 2018 NCS poll, which requested whether or not individuals believed that Trump had actually engaged in affairs. While 65% of Republican-leaning voters tended to believe that, simply 22% mentioned it was “definitely true.” That illustrates one other huge issue: the suspension of disbelief.
But one thing else performed a task there, too — extramarital affairs simply don’t rank that prime on Americans’ scandal-meter.
Even way back to 2016, Pew Research Center polling confirmed simply 37% of Americans mentioned they might be much less prone to vote for a candidate who had an affair. It was much less of a perceived downside than having private monetary points or being an atheist.
A 2014 Quinnipiac University poll, in the meantime, confirmed individuals tended to be much less involved about affairs than they have been about official misconduct. It grew to become a little bit bit nearer when the affairs additionally demonstrated hypocrisy (i.e. the candidate ran on ethical values).
Recent historical past bears out that affairs don’t appear to be a lot of an element.
There was a college of thought that Democrat Cal Cunningham misplaced North Carolina’s 2020 US Senate race after a late revelation of an affair. He had been main in most polls, in spite of everything. But in context, his slender loss was in line with what might have been expected in a state that Trump narrowly gained in the identical election.
Other latest politicians to lose amid such ugly allegations additionally usually had different issues.
Republican Georgia Senate candidate Herschel Walker in 2022 had a myriad private points, however he was additionally a broadly uneven candidate who confirmed little command of the problems. (He additionally had hypocrisy points, in that he pitched himself as anti-abortion rights however was accused of pressuring a woman to seek an abortion — which he denied.)
Republican Roy Moore shockingly misplaced a 2017 particular election for US Senate in deep-red Alabama, after experiences that he had pursued relationships with teenage girls a long time earlier, whereas he was in his 30s. Moore denied the allegations.
And 2024 North Carolina gubernatorial candidate Mark Robinson misplaced that race by a large margin after revelations by NCS’s KFile a couple of collection of weird feedback — like calling himself a “black NAZI!” — whereas posting on a pornographic web message board.
Virginia Attorney General Jones’ issues additionally clearly mattered. While he gained by greater than six factors, the opposite statewide Democratic candidates working on the identical poll gained by 12 and 15 factors. So Democrats gained by sufficient that day to drag him throughout the road.
So voters do care about at the least some private scandals.
Where Platner stands
For Platner, his possibilities of profitable doubtless boil down as to if individuals consider these failings are merely a relic of his previous and if they’ll have an effect on how he would symbolize Maine.
The concept that he would possibly secretly harbor Nazi sympathies due to his tattoo doesn’t appear to have penetrated, at the least up to now. He’s additionally pitched himself as somebody with actual private failings, however who has labored to develop from them. It’s virtually a part of his everyman picture — considerably much like how Trump utilized his playboy picture.
But the sexting accusations are more moderen, so it’s doable that would give voters pause about Platner’s judgment — and reduce in opposition to his argument that he’s reformed. While individuals is perhaps prepared to dismiss affairs, the Times reporting may make individuals consider he’s anti-woman. And given one of many girls alleged that Platner knew his tattoo was a Nazi symbol, immediately contradicting his public protection that he was unaware till just lately, that would erode some voters’ belief.

It additionally issues how strongly voters really feel about him. One factor Platner has stepping into his favor is that he appears to have an actual magnetism as a candidate — not essentially as a lot as Trump does with Republicans, however actually in the identical ballpark.
It’s simpler for voters to forgive candidates they discover likeable, in spite of everything. It’s simpler to present believable deniability to somebody you actually need to succeed.
So it’s exhausting to say which manner this may lean on Platner. While he has confirmed resilient in polls, Democrats could be well-advised to view these polls skeptically.
After all, GOP Sen. Susan Collins’ Democratic opponent led in each ballot in 2020, earlier than Collins gained by 9 factors.
And even the polling Platner leads suggests his help isn’t locked in. A University of Massachusetts Lowell poll final month confirmed that whereas 12% of Collins’s supporters mentioned they may change their thoughts, 18% of Platner’s supporters mentioned the identical.
Platner has given them loads of purpose to waver.
The query doubtless comes all the way down to what voters suppose is extra necessary: doubtlessly disqualifying conduct or having a further test on Trump.

