Wall Street is seeking to see if Apple’s upcoming iPhone launch will spark gross sales and renew investor enthusiasm for the beaten-down inventory. Apple is anticipated to debut the iPhone 17 fashions on Tuesday at 1 p.m. ET. In a tagline, the corporate mentioned the net event, which has been prerecorded lately, can be “awe dropping.” Analysts count on the iPhone 17 to function completely different fashions, together with the Base, Pro, Pro Max and what might be a brand new line, the ultrathin iPhone Air. Several analysts are bullish in regards to the iPhone Air’s potential, as its reported base value is greater than earlier fashions and it might have a notable design change. Others are cautious about demand, nonetheless. Analysts are additionally expecting Apple to debut new Apple Watch fashions and an up to date AirPods Pro mannequin. While they’re wanting ahead to seeing the brand new suite of Apple units, the event is not anticipated to reply buyers’ greatest questions on what Apple’s synthetic intelligence technique is. The market stays hopeful that Apple might strike a cope with Alphabet to make use of Google’s Gemini AI fashions for an up to date model of its iPhone. Shares of Apple jumped final week after a federal choose dominated in Alphabet’s antitrust case that the corporate can proceed making funds to preload Google Search onto the iPhone. AAPL 1Y mountain Apple inventory efficiency over the previous 12 months. Apple shares are up greater than 2% this month, however stay down 5% 12 months thus far. Take a have a look at what a number of the greatest names on the Street are looking forward to at Tuesday’s event: Morgan Stanley Conservative fiscal 12 months 2026 progress expectations for the corporate “could make the launch a positive catalyst, for once,” analyst Erik Woodring mentioned. However, he mentioned it is probably the event will not embody any data, notably on AI, that might be a shock to buyers. Woodring mentioned he needs to know extra about Apple’s pricing technique. If costs transfer greater for the iPhone, it might be the primary time in seven years, he mentioned, including he expects the iPhone 17 Air might price $100 greater than the iPhone 16 Plus. “In our view, what needs to be settled before shares can regain more momentum is clarity on Apple’s AI strategy, which recent reports indicate is slowly emerging following a shake-up of the Apple Intelligence team earlier this year. All this goes to say, Apple still needs to execute, but the path to outperformance is getting clearer to us, and what will matter most at next week’s iPhone launch event is pricing, a still under-appreciated growth tailwind,” Woodring, who has an obese ranking and $240 value goal on Apple, mentioned in a Sept. 4 be aware. Wells Fargo Wells Fargo has an obese ranking on Apple and a value goal of $245, which suggests shares might acquire simply 3% from Monday’s shut. Analyst Aaron Rakers mentioned he expects value factors on the iPhone 17 fashions to help income upside of between 3% and 5%. “We expect a focus on whether Apple’s new iPhone 17 Air ultra-thin form factor will stimulate incremental demand relative to prior releases,” Rakers wrote in a Sunday be aware, including that upcoming catalysts for the inventory embody the upcoming iPhone launch, month-to-month smartphone knowledge factors and financial fourth-quarter outcomes. UBS Analyst David Vogt has a impartial ranking and 12-month value goal of $220 on Apple shares, implying greater than 8% potential draw back for the inventory. The analyst is looking forward to any implicit value enhance for the iPhone 17 Pro, as he believes it might danger iPhone demand. “While we acknowledge that a thinner device would introduce a relatively new form factor for the iPhone, we think that it will have a muted impact on consumer purchasing decisions and thus, limited upside to our iPhone forecasts for the Sept and Dec quarters. Considering that only incremental software updates were announced at WWDC25 in June, we do not expect material announcements regarding Siri Apple Intelligence features until next spring,” Vogt mentioned in a Sunday be aware to purchasers. “Like the impact of new hardware, we do not anticipate a pick up in iPhone demand given stand-alone AI applications are already available in the smartphone market.” Evercore ISI Analyst Amit Daryanani is bullish that this iPhone launch would be the first of many design modifications from Apple. He has an outperform ranking and $250 value goal on the inventory. “We think the launch of the iPhone 17 Air would mark a notable change in Apple’s recent iPhone strategy and could be the start of what believe is a multiyear road map of notable design changes. In addition, we think the Air model will help to reinvigorate demand and drive additional refresh,” Daryanani wrote in a Sept. 2 be aware. “We think Apple could release its first foldable iPhone as early as next year and in 2027, Apple could release a curved glass “anniversary” iPhone to mark 20th anniversary of the iPhone. Outside of the iPhone, we think AAPL may debut new Apple Watch models, including the potential for a new Ultra model, and announce the launch of iOS26.” Citi Analyst Atif Malik, who has a $245 value goal on Apple shares, famous that world smartphone demand stays sluggish, however Apple seems to be outperforming on unit expectations amid tariff issues. “While iPhones historically benefit from new formfactors, we view the upcoming Air model and the iPhone 17 family largely pointing to an evolutionary product refresh cycle. We expect next year’s trio of product launches (Advanced Siri, Foldable Phone, Vision Pro 2) to drive stronger replacement cycles … We believe Apple will continue to work on its own Foundation Models, partner with other LLM providers, and is open to M & A to accelerate the AI roadmap,” Malik mentioned in a Sept. 1 be aware.