New York
Wendy’s is adding a holiday-themed Frosty to its menu for the primary time ever.
Beginning subsequent Tuesday, Wendy’s will promote a peppermint Frosty for a restricted time. It’s the second new taste the chain has launched in 2022, and it marks a notable shift for Wendy’s in increasing past the normal chocolate and vanilla: Peppermint is solely its third new Frosty taste within the US previously 16 years.
Peppermint replaces the strawberry flavor that launched this previous summer time, which offered so properly that the corporate accelerated its plans for an additional new Frosty taste.
“Folks enjoyed the strawberry Frosty enough that we knew it was important to get after another flavor and one that would tie well with the holidays,” mentioned Wendy’s chief advertising and marketing officer Carl Loredo in an unique interview with NCS Business. “Peppermint is amazing, and it’s a great way to ring in the holiday season.”
Loredo declined to disclose particular gross sales numbers for the strawberry Frosty, saying solely that the chain had such “great success” with it that it desires to keep up the momentum.
“It’s an accelerated path, but it’s something we’ve been working on for a few years,” he mentioned. “[Peppermint] was a flavor that we knew consumers liked — ultimately, the commercialization piece [was an aspect] we needed to finalize quickly, but it’s been something we had our minds.”
Peppermint’s arrival additionally means the vanilla taste gained’t be coming again for the rest of the 12 months. As for what’s subsequent, Loredo mentioned he “wouldn’t be surprised” if Wendy’s provides new Frosty flavors in 2023.
Wendy’s doesn’t combine up its Frosty flavors as almost as typically as McDonald’s
(MCD) does with its McFlurry lineup. In 2019, the corporate added a birthday cake Frosty for a restricted time for its fiftieth birthday. The vanilla Frosty was added to menus in 2006 and strawberry was briefly offered this previous 12 months.
Seasonal meals and drinks are sometimes a boon for quick meals eating places. Dunkin’ and Starbucks roll out holiday-themed drinks yearly and McDonald’s gives annual promotions in December.