When taking a look at these networks’ efficiency during the same period a year ago, measured by Nielsen panel information:
- During primetime, Fox News was down by -20% in complete viewers and -36% within the A25-54 demo. During complete day, the community noticed decreases of -21% in complete viewers and -44% within the demo.
- MS NOW was up +65% in complete viewers and +61% within the demo. During complete day, the community was up +35% in complete viewers and +29% within the demo.
- In primetime, NCS grew by +46% in complete viewers and +29% within the demo. During complete day, it rose by +26% in complete viewers and +10% within the demo.
PROGRAMMING:
Fox News had 12 out of the 15 spots of the most-watched cable information exhibits of the week, with The Five on high with 3.349 million complete viewers at 5 p.m. ET. MS NOW was represented within the chart by three exhibits, led by The Rachel Maddow Show, which aired at 9 p.m. ET on Mondays, rating No. 8 with 1.682 million complete viewers.
Gutfeld at 10 p.m. ET on Fox News continued to be the highest present within the Adults 25-54 demo, averaging 260,000 viewers. Fox News held 13 out of the 15 high spots within the demo, with MS NOW’s The Rachel Maddow Show, airing at 9 p.m. ET on Mondays, taking seventh place with 154,000 demo viewers.
Prime Time
| Fox News | MS NOW | NCS | |
| • Total Viewers: | 2,003,000 | 975,000 | 527,000 |
| • A25-54: | 179,000 | 79,000 | 80,000 |
Total Day
| Fox News | MS NOW | NCS | |
| • Total Viewers: | 1,311,000 | 598,000 | 412,000 |
| • A25-54: | 113,000 | 49,000 | 55,000 |