As Democrats continue their internal debate over transgender rights, Abigail Spanberger, the occasion’s nominee for governor of Virginia, is immediately responding to Republican adverts that echo the commercials run towards Kamala Harris final 12 months.

“I’m Abigail Spanberger, mom to three girls in public school,” Spanberger says in a new campaign ad that exhibits her daughters on display screen. “Nothing matters more to me than the safety of all our kids, and as a law enforcement officer, I went after child predators, so it really angers me to hear these lies about who I am.”

“I believe we need to get politics out of our schools and trust parents and local communities. As a mom and as your governor, I will be focused on making our schools the best in the nation.”

Spanberger’s Republican opponent, Winsome Earle-Sears, is attempting to observe Gov. Glenn Youngkin’s playbook from 4 years in the past when he targeted on faculties and parental rights.

Earle-Sears, the state’s lieutenant governor, has been accusing Spanberger of permitting trans women to compete in feminine sports as a part of a broader wave of anti-transgender rhetoric. She is amongst a number of Republicans nationally airing anti-trans commercials that echo “Kamala is for they/them,” the tagline of three commercials run by President Donald Trump throughout his profitable 2024 marketing campaign.

Four years in the past, Youngkin campaigned closely on pandemic-related college closures and overhauls of how the historical past and implications of racism was taught in public faculties, holding “Parents Matter” rallies throughout the commonwealth.

He seized on a fall debate second from his Democratic opponent Terry McAuliffe when McAuliffe mentioned, “I don’t think parents should be telling schools what they should teach.”

McAuliffe was referring to a invoice he vetoed as governor that may power faculties to warn dad and mom if their youngsters can be assigned books with sexually specific content material. The former governor as a substitute thought the choice must be left as much as native college boards.

But the injury was executed.

“We decide in fact that we are going to be in charge of our children’s education,” Youngkin repeated in the closing weeks of the marketing campaign.

Winsome Earle-Sears, Republican gubernatorial candidate in Virginia, speaks during a campaign event at the Vienna Volunteer Fire Department in Vienna, Virginia, on July 1, 2025.

Earle-Sears, who’s behind Spanberger in public polling and has faced Republican criticism about her marketing campaign, is operating adverts that underscore she is going to “defend kids” and “empower parents.”

“It’s time for everyone to recognize what is settled truth. Girls are girls and boys are boys,” mentioned Earle-Sears at a information convention final month.

Though the give attention to transgender youngsters was not as distinguished then as it’s now, tapping into gender points in faculties each animated Republican voters and drew spiritual and conservative Democratic voters in 2021. And after Harris’ loss to Trump in final 12 months’s presidential election, some Democrats, notably California Gov. Gavin Newsom, have mentioned trans women shouldn’t be allowed to take part in women’ sports.

Spanberger’s marketing campaign declined to handle the particular criticism in Earle-Sears adverts, each in its new advert and in follow-up questions from NCS.

Spanberger has not answered whether or not she agrees that younger folks ought to have the ability to use any rest room in a college constructing that corresponds with their gender id even when it doesn’t correlate with their intercourse assigned at beginning. She additionally has averted stepping into specifics when addressing transgender athletes’ participation in ladies’s sports. She has as a substitute mentioned that her “priority is making sure Virginia’s kids are safe and supported.” Her marketing campaign says she believes these are selections that must be made on the native degree with native parental enter.

“I understand the delicate balance that she’s trying to strike,” mentioned Monica Hutchinson, a group organizer and guardian of a trans younger grownup who attended Virginia faculties. “We have allowed this issue to balloon and overshadow all of the other really serious issues that plague Virginia.”

Fred Hicks, a longtime Democratic strategist, says the Spanberger marketing campaign is making the suitable alternative by addressing the problem however doesn’t know if will probably be adequate.

“I think for an opening salvo, a first attempt at addressing it, this is a smart way to play it,” Hicks mentioned. “The real issue at hand is, who do you trust to protect your children.”

All indications are that Earle-Sears will proceed to give attention to gender politics and that her marketing campaign views it as a victory that Spanberger had no alternative however to handle it.

“Abigail Spanberger was forced to go on defense and release an ad after remaining silent about her stance on boys’ in girls sports and locker rooms. Now, instead of hiding in her basement, she’s hiding behind a manufactured TV ad trying to repair her badly damaged image,” Earle-Sears marketing campaign spokesperson Peyton Vogel mentioned in a press release.

Meanwhile, the Democratic Governors Association is assured they will navigate the dialog round transgender college students as a result of they’ve combatted related efforts in the latest previous. In their view, this dialog will not be what strikes most voters; the governor’s race in Virginia will come right down to public security and reducing prices.

“In battleground races for governor in 2022, 2023 and 2024, voters consistently rejected extreme Republicans who spent all their time stoking division with culture wars in favor of Democratic candidates who won by aggressively campaigning on plans to address the biggest kitchen table issues impacting families,” mentioned DGA Communications Director Sam Newton.





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