On Thursday, throughout Versant’s first investor day, the corporate shared new details about its information networks MS NOW and CNBC.
Led by CEO Mark Lazarus, Versant introduced a major funding in MS NOW’s digital presence, with the information community launching a direct-to-consumer product in the summertime of 2026.
Touted as a one-of-a-kind DTC product, MS NOW says it is going to be leveraging deep fan affinity whereas leaning into its progressive fandom. According to the corporate, the brand new platform might be centered round group, membership, and democracy. It would be the one place the place its audiences can devour like-minded content material, be a part of a group, and achieve unprecedented entry to their favourite hosts and journalists.
Among its options, the membership choice permits present audiences and people with out pay-TV entry to tune in to the linear community. In addition, viewers can join with followers and expertise by way of interactive capabilities.
During the investor day presentation, MS NOW’s president, Rebecca Kutler, remarked that, “In MS NOW’s 30-year history, there has never been a serious investment in digital.” She added that the community’s viewers “has never been given the chance to engage with a direct-to-consumer product that is built for them.”
Meanwhile, Versant’s enterprise information community, CNBC, will quickly be a part of its sister community, MS NOW, in dropping the peacock branding belonging to its soon-to-be former company sibling.
Starting Saturday, December 13, the community will debut a refreshed emblem that goes dwell throughout all CNBC platforms and is described as “a more modern look that simplifies the design while keeping its identity familiar and timeless.”
Designed in-house by one of many community’s senior designers, the brand new emblem incorporates an arrow image acquainted to common viewers, which the community makes use of as a part of its on-air graphic package deal to point optimistic or adverse motion within the enterprise market.
Speaking on the investor day, CNBC president KC Sullivan mentioned of the brand new emblem, “It’s a symbol of the direction where we’re headed and the exciting new chapter we’re headed into.”
