Mexico City
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Mexican authorities are working to discover a content material creator with ties to the US who disappeared in the Mexican state of Sinaloa this week, after a viral video appeared to indicate her being kidnapped at gunpoint in broad daylight.
Footage purportedly filmed by cameras on her Tesla car — a lilac Cybertruck — seem to indicate the second a number of armed males violently power Nicole “La Nicholette” Pardo into one other automotive.
The Sinaloa Attorney General’s Office has circulated a missing individuals bulletin, saying that Pardo was final seen on January 20 in the Isla Musalá neighborhood of Culiacán, the capital of Sinaloa in northwestern Mexico.
NCS has geolocated the footage of the apparent abduction to that very same neighborhood.
NCS has contacted the Sinaloa Attorney General’s Office to verify the authenticity of the video and whether or not it’s a part of the investigation, and is ready for a reply.
Mexican Security Secretary Omar García Harfuch stated Thursday that the automobiles allegedly concerned in Pardo’s disappearance are being tracked and that state authorities reported the incident instantly to the federal authorities. “We will provide detailed information until she is recovered,” Harfuch stated throughout President Claudia Sheinbaum’s every day press briefing.
According to what seems to be her Instagram account, the younger girl splits her time between Culiacán and Phoenix, Arizona. Public information present she has an deal with in Phoenix.
NCS has reached out to the Phoenix Police Department for remark.
A spokesperson for the US State Department stated it’s conscious of studies of the scenario and is actively monitoring it.
The spokesperson didn’t explicitly affirm if Pardo is an American citizen however stated: “The Trump Administration has no greater priority than the safety and security of U.S. citizens, and the State Department stands ready to provide all appropriate consular assistance to Americans in need abroad.”
The Arizona Attorney General’s Office advised NCS that Mexican authorities haven’t reached out to supply to collaborate on the investigation however stated that it “stands ready to assist in any way possible.”
Pardo is 20 years outdated, in response to the Sinaloa Attorney General’s Office. She is a distinguished voice on-line, the place she has amassed greater than 180,000 followers on Instagram and greater than 145,000 on TikTok. She additionally has a YouTube channel and an OnlyFans account.
Her posts typically present facets of her private life, together with shopping for luxurious automobiles, and her participation in native occasions, just like the Saladazo, a motorized route by means of rural roads and pure areas south of Culiacán.
She is featured in the 2022 corrido music “La Muchacha del Salado,” recorded by Grupo Arriesgado, which has accrued over 27 million views on YouTube.
La Nicholette’s disappearance comes amid heightened violence towards girls in Sinaloa and throughout Mexico. According to official figures from the Attorney General’s Office, the state ended 2025 with 72 femicides, the best quantity recorded in the final seven years and greater than double the 31 recorded instances in 2024.
More broadly, Sinaloa has seen 7,000 of the 132,000 disappearances reported throughout Mexico for the reason that first instances had been recorded in 1952, in response to a nationwide register.