A Cracker Barrel signal that includes the old logo hangs on the surface of a restaurant on August 21, 2025 in Homestead, Florida.
Joe Raedle | Getty Images
President Donald Trump weighed in Tuesday on the controversial rebranding of Cracker Barrel Old Country Store, writing that, “Cracker Barrel should go back to the old logo, admit a mistake based on customer response (the ultimate Poll) and manage the company better than ever before.”
“They got a Billion Dollars worth of free publicity if they play their cards right,” Trump mentioned in a Truth Social submit, only a day after Cracker Barrel told customers the company may have dealt with its rebranding higher than it did.
“Very tricky to do, but a great opportunity. Have a major News Conference today. Make Cracker Barrel a WINNER again,” Trump wrote.
The White House’s official X account later tweeted, “Go woke, go broke,” with a reimagined Cracker Barrel logo that includes Trump sitting subsequent to the corporate’s iconic barrel, with the phrases “America First” and “America is Back.”
Trump’s feedback got here practically every week after his son Donald Trump Jr. blasted the corporate for the rebranding, and after the corporate’s inventory dropped after the brand new logo was unveiled.
“WTF is mistaken with @CrackerBarrel??!” the younger Trump wrote Wednesday on X, echoing criticism from some conservatives.
As a part of its rebranding, Cracker Barrel eliminated the picture on its logo of its “Uncle Herschel” character leaning in opposition to a barrel.
The new logo additionally ditched the yellow barrel and the phrase “Old Country Store,” leaving simply the phrases “Cracker Barrel.”
Since the rebranding was unveiled final week, the brand new logo has been roasted on social media as “soulless,” “bland” and “generic.”
The new Cracker Barrel logo is seen on a menu contained in the restaurant on August 21, 2025 in Homestead, Florida.
Joe Raedle | Getty Images
In an announcement Monday, Cracker Barrel mentioned, “If the last few days have shown us anything, it’s how deeply people care about Cracker Barrel. We’re truly grateful for your heartfelt voices.”
“You’ve also shown us that we could’ve done a better job sharing who we are and who we’ll always be,” the corporate mentioned.
But the corporate gave no indication that it might revert to its old logo.
Florida, Stuart, Cracker Barrel Old Country Store.
Jeff Greenberg | Universal Images Group | Getty Images
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