Destination BC has a properly-developed program to work with journey media – journalists or shops who focus on telling journey and way of life tales – to create publicity for BC as a vacation spot of alternative. Travel media relations is an important advertising and marketing channel to inform our model story, construct consciousness, and encourage travellers to go to BC.
Here some tales from December 2025 and the way Destination BC supported them:
Powder – Revelstoke, Kicking Horse, and Heli-Skiing—How To Ski Canada’s Northern Powder Highway
Powder contributor Melissa McGibbon attended Destination BC’s group media journey in January 2025. Hosted within the Kootenay Rockies, the itinerary highlighted Revelstoke Mountain Resort, Kicking Horse Mountain Resort, and heli-snowboarding with CMH Purcell, alongside off-slope winter adventures that reinforce the POWDER HIGHWAY® as a premier ski vacation spot.
Condé Nast Traveler – The Best Ski Resorts within the US and Canada: 2025 Readers’ Choice Awards
SilverStar Mountain Resort (#11) and Whistler Blackcomb (#9) have been acknowledged in Condé Nast Traveler’s 2025 Readers’ Choice Awards. Destination BC maintains an ongoing relationship with author Jen Murphy by common pitching by way of The Pitch mailer and constant engagement by DBC’s US PR workforce.
Inside Hook – What It’s Like to Ski British Columbia’s Powder Highway
Destination BC, in partnership with Kootenay Rockies Tourism, hosted InsideHook author John Briley on a press journey in March 2025. The go to included three days of snowboarding at Fernie Alpine Resort, leading to protection that highlights the terrain, snowfall, and mountain tradition of the area.
National Post – 8 Canadian locations you’ll need to go to in 2026 and when to go
Vancouver and Kelowna have been featured amongst eight Canadian locations highlighted for 2026 on this “destinations you’ll want to visit in 2026” function. Destination BC’s ongoing relationship with freelance author Jody Robbins, together with latest data sharing on Kelowna’s designation as Canada’s first UNESCO City of Gastronomy, contributed to the inclusion of two British Columbia locations.
Accent – El Nuevo Terroir
Mexico-based journey author David R. Flores C. joined Destination BC’s Savouring Gifts of the Okanagan Valley press journey in October 2025. Hosted within the Thompson Okanagan, the itinerary highlighted harvest-season wine experiences, Indigenous storytelling, and Kelowna’s UNESCO City of Gastronomy credentials, leading to protection in Accent, Aeroméxico’s official in-flight journal.
The Telegraph – The greatest Canadian holidays for wildlife recognizing within the nice outdoor
UK-based mostly journey author Claire Dodd explored coastal British Columbia for a Telegraph function centered on wildlife journey. The story highlights the Infinite Coast’s rainforests and rugged shoreline, together with whale watching, bear viewing, and a keep at Klahoose Wilderness Resort in Desolation Sound.