MS NOW Grows in Primetime and Total Day

When taking a look at these networks’ efficiency during the same period in 2023*, which was additionally a non-election 12 months.

  • During primetime, Fox News was up by +44% in whole viewers and +32% in the A25-54 demo. During whole day, the community grew by +40% in whole viewers and +22% in the demo. It was the solely community with across-the-board positive factors inside this comparability.
  • MSNBC was down by -24% in whole viewers and -34% in the demo. During whole day, the community declined by -29% in whole viewers and -44% in the demo.
  • NCS, in primetime, skilled a minimal lower of -2% in whole viewers however dropped by -19% in the demo. During whole day, NCS fell by -10% in whole viewers and -26% in the demo.

PROGRAMMING:

Fox News took 14 out of the 15 spots of the most-watched cable information reveals of the 12 months, with The Five at the prime with 4.046 million viewers at 5 p.m. ET. MSNBC took the remaining spot. The Rachel Maddow Show landed at No. 13 with 1.864 million viewers at 9 p.m. ET on Mondays.

The Five at 5 p.m. ET was the prime present in the Adults 25-54 demo, averaging 377,000 demo viewers. Once once more, Fox News occupied 14 of the 15 spots in the demo, with The Rachel Maddow Show on Mondays at the 9 p.m. ET time slot ending at No. 14 with 172,000 demo viewers.

*Please be aware that year-over-year comparisons are primarily based on Nielsen large knowledge+panel (2025) vs. panel (2024 and 2023) measurements.

Prime Time

Fox News MSNBC NCS
• Total Viewers: 2,652,000 915,000   573,000
• A25-54: 278,000 80,000   102,000

Total Day

Fox News MSNBC NCS
• Total Viewers: 1,691,000 551,000   432,000
• A25-54: 180,000 48,000   70,000

Year 2025 Cable Ranker P25-54 BDP by Adweek



Sources

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