MS NOW Grows in Primetime and Total Day


This is TVNewser’s primary cable community ranker and cable information report for 2025.

The non-election 12 months didn’t assist NCS and MS NOW (previously MSNBC), as the two networks skilled double-digit year-to-year declines in whole viewers and the Adults 25-54 demo throughout primetime and whole day.

On the different hand, Fox News posted a stronger 2025 efficiency with whole viewer positive factors throughout primetime and whole day in comparison with the earlier 12 months. Fox News additionally skilled declines in the advertiser-prized demo; nevertheless, these declines have been in the single digits.

Among the greatest tales, President Donald Trump, in the first 12 months of his second time period, generated the most information all through the calendar 12 months.

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According to Nielsen large knowledge + panel for 2025, FNC averaged 2.652 million whole viewers and 278,000 A25-54 viewers throughout primetime. The community was up +11% in whole viewers however regressed by -5% in the A25-54 demo relative to the 12 months prior (2024*). 

Fox News averaged 1.691 million whole viewers and 180,000 A25-54 viewers in whole day viewing. Based on its common in these measurements versus the prior year, it was up +16% in whole viewers however down -3% in the demo.

Among all primary cable networks, Fox News completed in first place in whole primetime viewers and third place in the demo. In whole day, it remained the chief in whole viewers and completed No. 2 in the whole day demo for 2025.

MSNBC, in primetime, averaged 915,000 whole viewers and 80,000 viewers in the A25-54 demo for the 12 months that had simply concluded. The community was down in whole viewers by -25% and -40% in the demo in comparison with its 2024* common. 

During the whole day, MSNBC averaged 551,000 whole viewers and 48,000 A25-54 viewers. It fell by -30% in whole viewers and by -43% in the demo in comparison with the community common the earlier 12 months.

Among all primary cable networks, MSNBC remained in third place in whole primetime viewers and dropped from ninth to nineteenth, tied with FS1 in the demo. During whole day, the community slipped to No. 3 from No. 2 in whole viewers and fell to thirteenth from eighth in the whole day demo. 

NCS averaged 573,000 whole primetime viewers and 102,000 A25-54 viewers throughout primetime in 2025. The community noticed declines in whole viewers by -16% and -31% in the demo in comparison with the earlier 12 months (2024*). In whole day, it had 432,000 whole viewers and 70,000 viewers in the demo. This represented a -10% drop in whole viewers and a -23% drop in the demo.

In relation to all the cable networks, NCS was in seventh place amongst whole viewers. In the primetime demo, the community completed in tenth place, down from sixth. During whole day, NCS remained in fourth place with whole viewers and slid to seventh from sixth place in the demo. 

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