Sports followers in Missouri will have the ability to legally wager on the Super Bowl for the first time this yr, a milestone state officers and sportsbooks anticipate to drive elevated betting exercise statewide.
The American Gaming Association, a gambling business group, estimates Americans will legally wager a record $1.76 billion on Sunday’s recreation, with Missouri’s newly legal sportsbooks contributing to that complete.
Missouri gambling regulators anticipate the Super Bowl will generate a surge in wagering by way of regulated sportsbooks.
“You’ll see an uptick in bets,” mentioned Jan Zimmerman, chair of the Missouri Gaming Commission.
The fee will probably be monitoring betting carefully, Zimmerman mentioned, however doesn’t have estimates for the taxes that will probably be generated from gambling corporations’ income tied particularly to the Super Bowl.
“The real comparison will be Super Bowl 2026 compared to Super Bowl 2027,” Zimmerman mentioned, noting that this yr establishes a baseline for legal wagering in the state.
Gambling operators are making ready for elevated curiosity, each on-line and in particular person. Fanatics Sportsbook is accessible on-line in Missouri and has two retail areas in the state, one at Ameristar Casino Kansas City and one other at Ameristar Casino St. Charles.
Kevin Hennessy, vp of business communications for Fanatics Sportsbook, mentioned the Super Bowl is usually handled by bettors as leisure quite than a high-stakes monetary endeavor.
“It’s a way to make the Super Bowl a little more fun and have something extra to root for besides just who’s gonna win the game, but you’re doing it in a responsible way,” Hennessy mentioned
Multiple sportsbooks accessible to Missouri bettors are rolling out promotional gives to spice up fan engagement for the Super Bowl, together with DraftKings’ particular 30% revenue enhance on same-game parlay bets.
Harrah’s Kansas City, Horseshoe St. Louis and Isle of Capri Boonville are that includes promotions by way of Caesars Sportsbook, which is providing a promo code for brand spanking new customers.
As sportsbooks look to capitalize on the Super Bowl, they face competitors from prediction markets like Kalshi and Poymarket. These platforms, which permit customers to purchase and promote contracts tied to the consequence of real-world occasions, have been the goal of vocal opposition from casinos and on-line sportsbooks.
A joint letter the American Gaming Association and Indian Gaming Association despatched to members of Congress final month warned that prediction markets “mislead consumers into believing that a sports bet is an investment” and lack primary safeguards required of regulated betting.
Despite their rapid rise, prediction markets won’t be marketed throughout the Super Bowl broadcast, Front Office Sports reported. The NFL has barred prediction-market commercials from its broadcasts, citing considerations about recreation integrity and the lack of safeguards.
Missouri Business Alert reporter Drew Lanio contributed to this story.
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