The Sports Playbook: Winning Brand Partnerships in 2026
With the June 2026 World Cup on the horizon, the sports activities advertising and marketing panorama is coming into its best period but. For manufacturers, the problem isn’t simply getting on the sphere — it’s standing out in a sea of world fandom and fragmentation.
At the Digiday Sports Playbook digital discussion board, happening April 23 at 11 a.m. ET, high model and company leaders will break down their methods for 2026 and past. We’ll discover tips on how to transfer previous customary sponsorships to create genuine, excessive-influence partnerships with manufacturers, leagues, groups and athletes that drive lengthy-time period cultural relevance lengthy after the ultimate whistle.
We may also discover:
- How the World Cup 2026 and generative AI will change the face sports activities advertising and marketing
- Shifting the main focus from “likes” to “loyalty” by constructing multi-yr partnerships with athletes who personal their very own audiences.
- Navigating the shift from linear TV to streaming and social, making certain your model is the place the following technology of followers really lives.
- Leveraging first-celebration information to measure the actual-world ROI of crew and league offers.
- How AI is shaking up the sports activities media and advertising and marketing roster and playbook
- The energy of the athlete throughout the sports activities influencer/creator economic system