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Some of the world’s most progressive artists and photographers have teamed up with a cruise line in a bid to assist change the face of travel advertising.
Celebrity Cruises has concurrently launched a new marketing campaign that includes pictures by the likes of Annie Leibovitz, and the world’s first free to use, “open source” travel picture library, with the goal of altering the meaning of “all-inclusive” in the travel business.
The work of Leibovitz, together with Black LGBTQ artist Naima Green, Jarrad Seng, an Australian photographer and filmmaker of Malaysian-Chinese descent, in addition to photographer and triple amputee Giles Duley, is featured in the beautiful assortment, which is a component of the “All-Inclusive Photo Project.”
Among the standouts are {a photograph} of writer and transgender activist Abby Chava Stein enjoyable on board a cruise ship, a picture of paralympic basketball participant Amy Conroy enjoying volleyball on the seashores of Spain, and Sikh-American actor and designer Waris Ahluwalia meditating in a cruise ship stateroom.
Celebrity Cruises, owned by Royal Caribbean Group, says it would make many of the pictures out there by its newly launched “diversity focused” travel picture library.
“For far too long, ‘all-inclusive’ in the travel industry has meant everything on your vacation is included in one price. We set out to challenge this conventional thinking by imagining the phrase through the lens of others,” says Celebrity Cruises President and CEO Lisa Lutoff-Perlo.
“What Annie [Leibovitz] and all of the talented artists involved in this project have captured so beautifully, is that for vacations to really live up to the marketing moniker ‘all-inclusive,’ then they should start by using images that are inclusive of all, not just a few.”
The assortment additionally options incapacity advocate and mannequin Jillian Mercado, Grammy-nominated musician John Forté, who at the moment works with at-risk youth, and Sudanese-born home violence advocate Esther Onek.
Celebrity Cruises hope to “start a movement,” with the All-Inclusive Photo Project (AIPP) and is looking on travel firms to assist to deal with the lack of variety in travel advertising imagery.
“As global brands, we have a powerful platform to act as a catalyst of positive change. We know we have more work to do and we hope we inspire others to join us on this important journey,” provides Michael Scheiner, Chief Marketing Officer for Celebrity Cruises.
The AIPP comes as the US metropolis of Boston, Massachusetts launches the second section of its “All Inclusive Boston” campaign, which aims to showcase its variety, in addition to appeal to a wider vary of guests.
Meanwhile, in 2021, on-line travel firm Orbitz’s launched the “Travel As You Are” campaign aimed toward LGBTQ vacationers, which inspired vacationers to “see the world on your terms.”