The placard hooked up to the podium learn “Protecting the most susceptible,’’ however on this specific Wednesday Louisiana Gov. Jeff Landry took goal at a really particular apex predator: Big-time football.
The governor, who was alleged to be speaking about food stamps that are nearing a crisis point due to the government shutdown, as a substitute launched a verbal grenade directed squarely at the Louisiana State University Athletics Administration Building – aimed extra particularly at the desk of athletic director Scott Woodward.
Calling out not simply the lack of success below football head coach Brian Kelly however the $53 million invoice LSU now has to foot to offer the coach his strolling papers, Landry publicly defrocked Woodward, making it clear that the man in control of LSU athletics would not be making the greatest rent for LSU athletics.
“My function is about the fiscal impact of firing a coach below a horrible contract,’’ Landry mentioned after being requested about his function in Kelly’s dismissal after stories indicated discussions about the dismissal went all the solution to the governor’s mansion.
“I care about what the taxpayers are on the hook on, and I used to be not completely happy about elevating ticket costs whereas we had been having a dropping season and we had been paying a coach $100 million and not getting outcomes.’’
He wasn’t completed there. Landry told ABC on Thursday that he plans to have the state’s legal professional basic assessment the subsequent head coach’s contract “to understand what the extent under which the state is ultimately liable.”
The remarks drew loads of eye rolls. This is Louisiana, the place Huey Long used his personal gubernatorial place to affect LSU football practically a 100 years in the past. Pigskin and politics often combine.
But on this case, Landry’s public tongue lashing resounded properly past the reaches of the bayou, incomes nods of approval in loads of different far-flung circles of college athletics.
“Finally, somebody mentioned it out loud,’’ mentioned a board of trustees member at one other establishment. “This is so irresponsible.’’

LSU, in any case, is not alone. Since Oklahoma State fired Mike Gundy on September 23 by means of Kelly’s dismissal one month later, 10 FBS faculties have ousted their head coaches. Combined the coaches are owed $169 million, all coming at a time when college athletics is going through unprecedented prices.
In June, U.S. District Judge Claudia Wilken accredited the $2.8 billion settlement coming from the so-called House settlement, requiring schools to straight share income with their athletes. The estimated House payouts this 12 months is $20.5 million. That will solely go up yearly.
It has left loads of college directors equal components dismayed and disgusted at what they imagine is nothing shy of fiscal malfeasance, with faculties hamstrung by offers offered as safety blankets for the college however providing solely safety for the coaches.
“No one is flying the aircraft,’’ a board member at certainly one of the faculties affected mentioned. “There’s not even a aircraft. It’s a sizzling air balloon. Whatever method the wind blows, that’s the method college sports activities go.’’

That college football is spending at an unprecedented tempo is not new information. Arguing a really costly have to sustain with the Joneses (or possibly extra precisely the Sabans and Meyers) to succeed, coaches lengthy have requested for greater, higher and extra.
Facility one-upsmanship, all in the identify of attracting higher recruits, led to apply services with mini-golf programs (Clemson), marble showers in the locker room (Oregon) and sensory deprivation tanks (Georgia). Then got here extra employees – to run the analytics and sports activities efficiency and diet and, in some instances, the head coach. Texas has not one, not two however three particular assistants to the head coach.

Finally, when merely ballooning teaching contracts was not sufficient, the offers additionally needed to be assured, lest one other college poach your chief.
At the begin of the season, 9 head coaches had been making greater than $10 million yearly, in accordance with the USA Today head coaches database, and 12 had buyouts totaling greater than $40 million, topped by Kirby Smart’s $105 million owed ought to Georgia determine to can him.
Except now, as a few of these payments come due at the identical time income sharing comes into existence, the very actual query is not an existential disaster. Just the place is the money coming from?
“I don’t know,’’ mentioned one other board member at an affected college. “The money does not exist.’’
That startling and but very actual revelation flies in the face of what has lengthy been the presiding sentiment about college football: That it’s the huge money meal ticket for an athletics division.
For years it was not bottom-line correct —uncommon was the division that ran in the black – however no less than true in concept. Thanks to TV rights packages and tens of hundreds of fannies in the seats on fall Saturdays, college football did draw the greatest paycheck.
Except someplace alongside the line the spending steamrolled forward of the earnings.

Consider two of the faculties on the hook for two of the greatest teaching buyouts: Penn State, which owes James Franklin $49 million and LSU, on the hook for $53 million for Kelly.
According to the KnightNewhouse College Athletics Database, in the final 10 years Penn State’s football spending has jumped 113% however the whole division’s revenues have grown solely 83%. At LSU, football spending jumped 44% and revenues simply 40%.
In the identical decade, football teaching salaries (the whole employees) jumped 106% in State College and 90% in Baton Rouge whereas ticket gross sales solely added an extra 33% and 37% respectively and donor contributions jumped 53% and 66%.
The money owed may be mitigated. Most contracts embody what are known as finest efforts clauses, which implies the ex-coach can’t gap up in Cabo and get his whole paycheck. He has to look for a job, and may he land one, the wage owed will likely be much less the wage gained.
“It’s like being divorced and paying alimony,’’ certainly one of the board members joked. “You’re rooting for them to get remarried.’’
Why Penn State’s coach is throughout the web at the moment
But it’s not merely the head coaches that must be paid out. The Advertiser in Louisiana reported that offensive coordinator Joe Sloan, fired together with Kelly, is due $530,000. Penn State defensive coordinator Jim Knowles reportedly is in the first 12 months of a three-year deal value $3.1 million yearly and offensive coordinator Andy Kotelnicki is making $2.4 million. It will likely be as much as the subsequent coach – who, by the method, will not come at a bargain-basement worth – to determine in the event that they keep on.
Meanwhile Penn State final 12 months was on the hook for greater than $900,000 in football teaching severance per the KnightNewhouse database, presumably because of Mike Yurcich, Kotelnicki’s predecessor who was fired in 2023.
Penn State athletic director Pat Kraft, who by means of a spokesperson declined remark for this story, has insisted that Franklin’s buyout is “an athletics issue. This is not the institution’s issue. We in athletics are covering the costs.”
But from the place? “No one has the reply,’’ certainly one of the board members mentioned.
Still, the race to the prime of the money pile goes on.
A pitch to show to personal fairness for the Big Ten has no less than quickly stalled, largely due to pushback from convention members USC and Michigan. Deep-pocketed donors are now being requested to foot the invoice for teaching salaries, services enhancements and – due to the House settlement – participant contracts.
Virginia Tech not too long ago introduced a deliberate $229 million funding in athletics over the subsequent 4 years. Along with looking for donor assist for $30 million of that yearly, the college mentioned there will likely be “restricted will increase in scholar charges.’’ In 2024, scholar charges generated $14.5 million for the athletic division.
“That deal ought to terrify boards all over the place,’’ certainly one of the trustees mentioned.

Despite the logic gleaned from the accounting books arguing to the opposite, spending is displaying no indicators of stopping. Curt Cignetti has done wonders at Indiana, elevating a program that ranked someplace under traditionally dormant to No. 2 in the nation.
He has coached 21 video games at Indiana – 21 at the FBS degree totally. And final week the college inked him to an eight-year, $93 million deal. It’s all assured.
And lower than 24 hours after the governor undercut Woodward at LSU, the athletic director was, to nobody’s shock, negotiating his exit technique from the college. That leaves the college with out a college president (William Tate left in May to take the identical place at Rutgers), no football coach and no athletic director.
According to Yahoo Sports, Woodward is owed someplace in the neighborhood of $6.4 million. The college is predicted to honor the phrases – one other buyout on the Bayou.