Altamura, Italy
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A pair of practiced fingers pushes novice fingers into the stretchy dough, encouraging the boldness wanted to coax the focaccia into the pan’s creases earlier than mashing in juicy tomatoes and garlic. After a sprinkling of dried oregano and a beneficiant splash of olive oil, the pan is prepared for the wood-fired oven.
My instructor is Graziella Incampo, Italy’s reply to Julia Child. At 89, Incampo and her childhood buddy Teresa Calia, 88, have develop into a social media sensation, drawing tens of millions of Instagram views and heaven-knows-how many guests to this area’s oldest bakery.
Quirky movies showcase the pair as they dance to digital music, play a guitar and blend margaritas in a wheelbarrow. They fill a yards-long loaf with contemporary stracciatella cheese, grate tomatoes on high and end it off with coppa ham. For their cooking lesson on parmigiana, Calia dons a classic conflict helmet whereas Incampo wears yellow goggles as they fry up sliced eggplant, whipping the egg wash with a fork hooked up to a drill. Belissima!
Their “set” is a shady barrel-vault and medieval courtyard throughout a slim stone lane from Antico Forno Santa Caterina, based in 1307 within the medieval walled metropolis of Altamura. It’s a part of the forno’s “Bread Experience,” a bespoke culinary foray into historical past, baking, cheese-making and natural cures.
But you don’t have to hitch the tour to pattern the baked bounty. The made-for-video dishes are shared with noshers who’ve snagged a desk beneath the vault, the place they bask in focaccia, orecchiette and sandwiches bought from the bakery. The line to get into the small store typically stretches down the lane and into Altamura’s predominant pedestrian road. When the queue is lengthy, Incampo and Calia fill a platter with fresh-baked crackers and serve them to those that are ready.
Many guests, like Galina Nankova of Plovdiv, Bulgaria, discovered the forno on social media. “I took it as a sign. Within a month I had planned a trip to Bari with my boyfriend,” she wrote by way of Instagram messenger. “I made sure to add Altamura — and especially Forno Santa Caterina — to our must-see list.”
Nankova and different guests rave about assembly the nonnas, who depend 45 grandchildren between them. “I didn’t expect it to be so wonderful!” texted Juliana Nardella of Brazil, who visited earlier this 12 months. “The place is genuine, nothing modified for tourism. My household and I sat right down to lunch, with breads and focaccia baked within the Santa Caterina oven, in addition to orecchiette with tomato sauce and roast rooster. For dessert, we had do-it-yourself cookies. Everything was scrumptious!

“And the big surprise: Graziella and Teresa were there! They were very kind.”
The wildly widespread movies began “as a kind of joke,” says Incampo’s great-nephew, Giacomo Barattini, who creates the Reels together with his iPhone. He and a bunch of hometown buddies have been lamenting the closure of the city’s oldest bakery and determined to do one thing about it. They pooled sources and reopened it in 2023.
Barattini engaged his great-aunt and her buddy to assist unfold the phrase with their infectious sense of enjoyable. The nonnas loved making the movies a lot, it turned a day by day ritual.
“The two nonnas, they’re very funny and happy every day. They laugh a lot, they smile a lot. It’s their philosophy of life,” explains Barattini. “I thought, ‘why don’t I link the traditional food with their philosophy — that little things are good.’’ Each day that translates into a video cooking demo or holiday greeting or, when Pope John Paul II died, a condolence message. Action usually conveys the message, though Barattini occasionally adds English captions. “I ask them every day, what do you want to make? And we do it.”
In the method, Incampo and Calia have develop into unofficial ambassadors for this not often visited metropolis of 70,000 within the western reaches of Puglia. While the Apulian caves of close by Matera and cone-shaped trulli homes of Alberobello have develop into common stops on vacationer itineraries, Altamura has been bypassed even by most Italians accustomed to Altamura Man, the fossilized Neanderthal found close by in 1993. Until, in fact, the movies started.
The two “stars” grew up within the surrounding countryside, simply past the grain mills and silos that at this time ring the outdated metropolis. Like most younger girls of their time, they labored within the fields and the household kitchens, studying which greens produced the richest flavors. Incampo’s mom shared the generations-old secret of the starter yeast. Mixed with durum semolina flour and fired within the historic wood-heated oven, turns into Pane di Altamura, an early model of sourdough.
Since at least the first century BCE, the distinctive yellowish bread has been lauded for its brittle crust defending a chewy, nutty-flavored middle. Thanks to its sturdiness, the bread was a staple for farmers and shepherds of outdated who slept within the fields for days as they minded livestock. The bread has earned the protected designation of origin certification from the European Union, that means the true factor can solely be made in Altamura with native elements: semolina flour, water, salt and the pure starter.
In earlier instances, the bread was made at house, then dropped at one in every of Altamura’s business ovens — big caves heated by burning oak — for baking. Each household imprinted its bread with a singular stamp so its loaves may very well be distinguished from others.
Altamura remains to be house to dozens of conventional wood-fired ovens providing baked items. Forno Santa Caterina’s merchandise are each baked and offered within the tiny store two steps beneath road degree — the one place any of them will be bought. The dough for the normal pane is folded right into a roundish “priest’s hat” formed loaf. As a part of the Bread Experience I get to strive my hand; it’s more durable than it seems to be. I make the folds too tight and have to start out over earlier than my ‘hat’ is deemed prepared for the oven.
Though the stamps are now not needed, they’re a part of the custom that Barattini seeks to protect. “I thought about doing online sales, but it’s not just about the money. I want people to come here and see how the bread is made. You can’t understand it otherwise.”
New Yorkers Elaine Tanella and husband Damir Uzuniz agree. The frequent vacationers typically search out culinary excursions as a portal to native tradition. A Google search took them to Santa Caterina’s web site, the place they signed up for the four-hour Bread Experience. “It sounded like a great way to spend the day watching an oven that’s been around for hundreds of years, getting to experience a local dairy and witness how mozzarella and burrata are made,” mentioned Tanella.
From the style of a heat brioche simply off the 15-foot-long baking paddle to a glance contained in the 300-square-foot clay oven, the go to was, in Tanzella’s phrases, “just tremendous.”
Then they moved on to pasta-making. “Watching people make the orecchiette — little ears — always looks like, ‘Oh, I could do that. I could do that.’ My husband and I sat down, and the nonnas were gentle, but they ‘told’ us that well, no, our ‘little ears’ did not turn out.” (They weren’t alone; after my very own unhappy makes an attempt, Incampo banished me from the pasta-making desk.)
From there, Tanella and Uzuniz have been led via the native market — “we like spicy food but the peppers just knocked our socks off!” — and the close by dairy of the household Dicecca and artisanal cheese store Stella Dicecca, the place they tasted the award-winning Pallone Di Gravina. Through its again window, they watched third-generation cheesemaker Angelo Antonio Dicecca pull the contemporary stracciatella from the vat and tie it into the sleek knots for transport to the area’s high eating places.

Over 90 million folks watch this Italian grandmother prepare dinner

For Tanella and for me, the market stand of Pierino Carlucci was a favourite cease. Carlucci is one thing of a neighborhood legend, as a lot for his booming welcome as his natural cures (native males swear they treatment kidney stones). Most days he additionally sells the native earth snails, tiny knobs hiding inside brown shells. When Tanella requested prepare dinner them (tomatoes, pink garlic, oregano and pepperoncino), Carlucci defined his spouse was cooking them that day and insisted the couple be part of them for dinner.
Such friendliness is attribute of Altamura. Nonnos and nonnas, younger dad and mom and teenagers prove for the passeggiata, the normal night stroll. A gaggle of outdated males argue sports activities and politics on their common perch close to a store window; younger {couples} sip Aperol spritz at the bar throughout the plaza from the medieval duomo. By night, solely a handful of vacationers stay, staying in visitor homes or the city’s single lodge.
Barattini, 32, and his thirty-something buddies personal the bar. He’s given up his job as a authorities lawyer in Rome and moved again to his hometown full time.
“I love my city,” he mentioned. “I want people to experience the real life, this real place.”
Earlier this 12 months, church elders requested Barattini and buddies to assist guarantee the way forward for Pasticceria delle Monache, the Altamura patisserie the place cloistered nuns have baked the rounded almond marriage ceremony muffins referred to as “nun’s tits” since 1597. The nuns are few now, and the church, Barattini and buddies wish to be sure that the custom continues.
The “tits” are constituted of the nuns’ recipe and full of pistachio, chantilly or chocolate custard. Barattini and buddies have added their very own touches — gelato, caffe, pastries — and formally opened in late July.
Of course, the patisserie has its own Instagram feed. But with out the nonnas, it may possibly’t compete.