It’s salad days for athletes getting content material offers, and meaning CAA Sports is inking scores of latest manufacturing partnerships for purchasers, whether or not it’s Buffalo Bills quarterback Josh Allen’s alliance with Skydance (now Paramount-Skydance) or a brand new docuseries on former Alabama coach Nick Saban. “There are bigger businesses to be built around these athletes, teams and leagues,” says Raphael, the agent who bought the docuseries The Comeback: 2004 Boston Red Sox to Netflix on behalf of Meadowlark Media and Major League Baseball. Kramer and Young, co-heads of sports activities media, rep ESPN’s Joe Buck, Mike Greenberg and dozens of others, with the latter saying that on-air expertise could make extra — in some instances much more — than the gamers on the sphere. “Tony Romo, Joe Buck, Troy Aikman and Tom Brady will all make more in the booth than most active NFL players this year,” he says. Nonfiction TV agent Gross reps sports activities doc producers, together with Box to Box, EverWonder, Barnicle Brothers and Meadowlark Media, in addition to league manufacturing entities like NASCAR Studios.
Biggest shift in sports activities
GROSS “Documentary series and films have turned athletes into cultural icons, influencing fan behavior. Fans today crave more than game highlights — they want depth, story arcs and emotional resonance. Platforms like Netflix, Amazon and Apple invest in binge-worthy series; as a result, sports documentaries are sometimes even more compelling than the game itself.”
Player doing the most effective job constructing their model
KRAMER “Bryson DeChambeau did a public reinvention from being viewed as a divisive player on the LIV Golf tour to now clearly being a fan favorite. He did that by creating relatable viral content, from doing a daily challenge on TikTok and Instagram where he hit a golf ball over his house into a hole in his backyard, to creating his own digital show, Breaking 50, where he tries to break 50 on YouTube with a celebrity.”
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