Musicians have lengthy since found out find out how to flip their album bulletins into on-line frenzies. But it takes a totally different type of famous person, and fanbase, to show a launch into a thriller treasure hunt.
After a interval of relative quiet, Taylor Swift appeared out of skinny air to announce a new album, known as “The Life of a Showgirl.” Or she introduced an announcement — she’ll discuss concerning the album first on her boyfriend’s podcast later this week. This announcement arrived concurrently a GQ profile of that boyfriend, Travis Kelce, making followers really feel for the primary time that they had been actually hearing from and seeing the couple, as a couple, directly.
As a Swiftie, I can attest that we followers stay in a fixed state of starvation for any dregs of connection, pressured to go looking out breadcrumbs in her songs, music movies and even social posts that depart us spiraling (or “clowning” as we wish to say). The singer not often does interviews and when she does they’re in a way more formal setting — actually extra formal than on an often-meandering podcast together with her boyfriend and his brother.
This time? “We’re about to do a f*cking podcast!” Swift exclaimed in a preview for the episode of “New Heights.”
That podcast is anticipated to be launched on August 13 at 7 p.m. ET.
How excited are followers? One of my Swiftie associates even switched flights to make sure they’re not 30,000 ft within the air when the podcast is launched.
Unable to attend a day to listen to the podcast, keen followers have spent the hours because the announcement reviewing the hints that Swift appeared to sprinkle all through her work previously few years, pointing towards the album that followers took to calling “TS12.”
For at the least a yr, theorizing has revolved across the quantity 12 and the colour orange. As all the time, the Swifties had been proper. On Monday morning a carousel of 12 images was posted to Taylor Nation’s Instagram with the caption, “Thinking about when she said ‘See you next era…’” All these images function Swift in orange outfits that she wore whereas on The Eras Tour.
There was additionally the famous orange door of the Eras tour, featured on a display screen on stage as she carried out the final tune of the present “Karma” which left many followers frantic and theorizing.
That identical orange coloration was featured within the background of this weeks’ teaser for the “New Heights” episode. Prior to the announcement that Swift can be the particular visitor, many followers had already put the items collectively primarily based on the background coloration, the silhouette and the very fact it was posted together with Taylor Nation’s Instagram submit.
And earlier than all of that, there was the TikTok video that Swift shared in October earlier than her present at Hard Rock Stadium in Miami, Florida. Swift is seen strolling close to part A12 — for followers, that signaled to August 12, the announcement day.
If you assume that sounds conspiracy-minded, a countdown appeared on Swift’s web site to 12:12am Eastern on August 12, which is when the identify of her twelfth studio album was launched.
So when you’ve got a Swiftie in your life, this is why they sound a little crazy, raving about random numbers and colours, as they placed on each orange piece of clothes they may discover. But inform us whilst you wait — what else have you ever observed?