Meet Helena Costa, the only female sporting director in the men’s game
“It’s good when someone remembers that you could be Mourinho in a skirt, right?” says Helena Costa with a smile as she talks to The Athletic on the veranda of…
The unique sports collectibles that landed The Realest a $12 million investment round
Every championship workforce nowadays appears to have a tie to Drake. He’s both the workforce’s most vocal movie star fan or a combative supporter of their opponents. The Los Angeles…
Breaking down the $2.3trillion global sports economy
Anyone who went to any stay sport over the holidays, has booked a snowboarding vacation just lately, or simply renewed their fitness center membership is not going to be shocked…
We asked over 100 people in sports which leaders they most admire. Here are the top 40
This story is a part of Peak, The Athletic’s desk protecting the psychological facet of sports. Sign up for Peak’s publication here. Our objective with this listing was easy: We…
Why the sports column still matters — and why I’m still writing one
For the final six weeks, I’ve been a unadorned sportswriter. I imply, relaxation assured, I wore garments, nevertheless it has been greater than 30 years since I’ve gone this lengthy…
Nine MLB teams’ TV money in jeopardy as FanDuel networks continue to struggle
Next season’s tv earnings for 9 Major League Baseball groups — shut to one third of the league — is up in the air, including a brand new wrinkle to…
The Athletic’s sports business predictions for 2026: MoneyCall
Welcome to a particular year-end version of MoneyCall, The Athletic’s sports-business cheat sheet. Want to obtain MoneyCall straight to your electronic mail inbox? Just use this handy link for a…
The most impactful sports TV studio hosts of the 21st century
Whenever I believe of the phrase “studio host” because it pertains to the finest in sports, I take into consideration somebody who’s ego-free on the air. Of the trendy sports…
MLS Transfer DealSheet: Latest on what your club is planning in winter window
The winter switch window in MLS is the busier and extra vital of the 2 switch home windows for buying gamers — not less than for an additional 18 months.…
FanDuel SN channels could be sold as broadcaster scrambles for funds
A significant sports activities broadcasting firm that solely just lately escaped chapter is in monetary peril but once more. Main Street Sports Group, which has the tv rights to 29…