IKEA's meatballs got it into India — but is Swedish food still the main character? IKEA India CEO Patrik Antoni tells CNBC-TV18's Shereen Bhan why food now makes up 8.5% of IKEA's revenue globally, and how the brand's gone hyper-local — biryani in Hyde – LinkedIn
IKEA’s meatballs got it into India — but is Swedish food still the main character? IKEA India CEO Patrik Antoni tells CNBC-TV18’s Shereen Bhan why food now makes up 8.5%…