Early 2000s nostalgia isn’t simply hitting fashion trends and box office sequels. Taco Bell is tapping into fan favorites from 20 years in the past with its new Decades Y2K Menu.
On September 9, Taco Bell will re-launch 5 of its “most requested” fan-favorites from the 2000s, all priced below $3: the Caramel Apple Empanada, Cool Ranch Doritos Locos Tacos, 7-Layer Burrito, Double Decker Taco and Chili Cheese Burrito.
Fast-food chains have undertaken varied menu modifications in current months, together with rolling out discounts and creating value meals, due to inflation-weary customers. Taco Bell has notably promoted its model as a value option for customers wanting to economize however nonetheless not prepare dinner at house.
The Caramel Apple Empanada and Chili Cheese Burrito will price $2.99, whereas the Cool Ranch Doritos Locos Tacos, Double Decker Taco and 7-Layer Burrito are priced at $2.49.
The Caramel Apple Empanada could have an early launch of September 2 for Taco Bell Rewards members buying in-app.
It’s not the primary time Taco Bell has tapped into fashionable decades-old favorites. The Caramel Apple Empanada, which was discontinued in 2019, was introduced again for a restricted time in final 12 months’s Decades Menu.
This 12 months’s Y2K-centric menu may even be obtainable for a restricted time, “while supplies last,” Taco Bell famous in its announcement of the menu revival. Limited choices sometimes final a month.
“It’s about reliving the flavors, the fashion, and the fun that made that moment in time unforgettable – and letting our fans be the first to live it all over again,” Taylor Montgomery, Taco Bell’s chief advertising and marketing officer, stated within the announcement.
There have been situations the place Taco Bell has eliminated a menu merchandise solely to face an outcry from followers who went as far as to start out a petition. The removing of the Mexican Pizza in 2020 sparked a lot backlash that almost 200,000 prospects signed a petition to convey it again. The pizza was permanently returned in 2022.
Fans went so far as making a map of places that continued to promote the chili cheese burrito after it was broadly faraway from Taco Bell eating places within the mid-Nineteen Nineties.
Taco Bell may even use the Y2K revival to have fun 20 years of the Crunchwrap Supreme, the “hexagon hero” it says outlined the 2000s. A brand new cravings field will probably be provided for $9 and can embrace the Crunchwrap Supreme and Cool Ranch Doritos Locos Tacos.
The Y2K theme may even come with weekly merch drops — together with a hat, Y2K-inspired digital watches and vintage-style T-shirts — in partnership with Ed Hardy. For an opportunity to win a merch capsule, prospects can increase a Tamagotchi-like digital pet: the Crunchkin, within the Taco Bell app.