About 125 million folks within the US watched the Super Bowl on Sunday night time, making it the most-watched program in NBC’s 100-year historical past, the community stated Tuesday.
NBC, citing Nielsen scores knowledge, stated the sport ranked as “the second-most watched show in US history,” behind solely final yr’s Super Bowl, which was televised by Fox.
The official 124.9 million viewer determine is the typical per-minute viewers for all 4 quarters of the sport.
The closely scrutinized halftime efficiency by Bad Bunny registered a good bigger viewers: 128.2 million viewers.
A YouTube stream promoted by Turning Point USA as a conservative different to Bad Bunny peaked at round 6 million viewers, although YouTube views are calculated otherwise.
Since the Seattle Seahawks defeated the New England Patriots in a comparatively lopsided vogue Sunday night time, some viewers tuned out the sport early, which is most definitely why the 2025 sport on Fox was barely higher-rated total. (That Eagles-Chiefs matchup averaged nearly 128 million viewers within the US.)
The viewers for this yr’s sport peaked through the second quarter, when 137.8 million within the US had been watching concurrently, in accordance with Nielsen.
The totals introduced on Tuesday included viewership from the NBC and Telemundo broadcast networks, Peacock, NBC Sports Digital and NFL+.
NBC stated the Spanish-language Telemundo community averaged 3.3 million viewers and noticed a surge in curiosity through the halftime present, which Bad Bunny carried out nearly totally in Spanish.
During his efficiency, Telemundo averaged 4.8 million viewers, making it “the most-watched Super Bowl halftime in Spanish-language history.”
NBC, citing a third-party measurement agency, claimed that the halftime efficiency generated 4 billion views throughout on-line and TV platforms in 24 hours.
Apple Music, which sponsors the halftime present annually, additionally famous that streams of Bad Bunny’s songs jumped sevenfold instantly following the telecast.
NBC used the Super Bowl telecast — all the time the most-watched occasion of the yr — to advertise its protection of the Winter Olympics instantly afterward.
The mixture labored nicely, the community stated, with Sunday night time’s Olympics protection netting 42 million viewers.