By Brian Stelter, NCS
(NCS) — About 125 million individuals within the US watched the Super Bowl on Sunday night time, making it essentially the most-watched program in NBC’s 100-yr historical past, the community mentioned Tuesday.
NBC, citing Nielsen rankings information, mentioned the sport ranked as “the second-most watched show in US history,” behind solely final yr’s Super Bowl, which was televised by Fox.
The official 124.9 million viewer determine is the common per-minute viewers for all 4 quarters of the sport.
The closely scrutinized halftime efficiency by Bad Bunny registered a good bigger viewers: 128.2 million viewers.
A YouTube stream promoted by Turning Point USA as a conservative different to Bad Bunny peaked at round 6 million viewers, although YouTube views are calculated otherwise.
Since the Seattle Seahawks defeated the New England Patriots in a comparatively lopsided vogue Sunday night time, some viewers tuned out the sport early, which is most probably why the 2025 sport on Fox was barely larger-rated total. (That Eagles-Chiefs matchup averaged virtually 128 million viewers within the US.)
The viewers for this yr’s sport peaked throughout the second quarter, when 137.8 million within the US have been watching concurrently, in accordance with Nielsen.
The totals introduced on Tuesday included viewership from the NBC and Telemundo broadcast networks, Peacock, NBC Sports Digital and NFL+.
NBC mentioned the Spanish-language Telemundo community averaged 3.3 million viewers and noticed a surge in curiosity throughout the halftime present, which Bad Bunny carried out virtually completely in Spanish.
During his efficiency, Telemundo averaged 4.8 million viewers, making it “the most-watched Super Bowl halftime in Spanish-language history.”
NBC, citing a 3rd-celebration measurement agency, claimed that the halftime efficiency generated 4 billion views throughout on-line and TV platforms in 24 hours.
Apple Music, which sponsors the halftime present every year, additionally famous that streams of Bad Bunny’s songs jumped sevenfold instantly following the telecast.
NBC used the Super Bowl telecast — at all times essentially the most-watched occasion of the yr — to advertise its protection of the Winter Olympics instantly afterward.
The mixture labored nicely, the community mentioned, with Sunday night time’s Olympics protection netting 42 million viewers.
The-NCS-Wire
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