Starbucks’ new protein-packed drinks
Source: Starbucks
Starbucks plans to faucet into customers’ protein obsession by launching protein-packed cold foam and lattes beginning Sept. 29.
From “gym bros” to customers of GLP-1 drugs like Ozempic, many Americans are attempting to eat extra protein, with the objective of constructing or sustaining their muscle mass and feeling extra satiated after meals. Roughly a 3rd of U.S. customers mentioned they cherished excessive protein within the second quarter of 2025, up from 24% three years in the past, in accordance to Datassential, which tracks restaurant menus and shopper preferences.
Customers who add Starbucks’ protein cold foam to their grande drinks can anticipate about 19 to 26 grams of protein, whereas the chain’s grande-sized protein latte delivers 27 to 36 grams of protein, the corporate mentioned.
“As we continue to get back to Starbucks, we’re focused on modernizing our menu with innovative, relevant, and hype-worthy products that will resonate with our customers,” Starbucks Global Chief Brand Officer Tressie Lieberman mentioned in an announcement.
The protein cold foam shall be out there in quite a lot of flavors, together with a brand new banana taste, vanilla, matcha, chocolate, brown sugar, salted caramel and plain. Seasonal flavors, like pumpkin, may even be out there.
Since Starbucks launched cold foam nationwide in 2018, it has grow to be one of the crucial well-liked modifications that prospects could make to their drinks. One out of each seven Starbucks drinks contains cold foam, in accordance to the corporate. The introduction of the frothy topping coincided with the rising recognition of iced espresso and different cold drinks, which have overtaken Starbucks’ scorching beverage orders, regardless of the season.
The protein lattes shall be made with protein-boosted milk, created day by day by baristas by mixing 2% milk with unflavored protein powder. Customers shall be in a position to customise different drinks with the protein-boosted milk quickly as nicely.
The product announcement comes on the heels of Starbucks’ best-ever sales week for its U.S. company-operated areas, following the annual return of its pumpkin spice lattes and different autumn drinks. The gross sales document is one other inexperienced shoot for Starbucks’ turnaround below CEO Brian Niccol, who has pledged to convey the corporate “back to Starbucks” by enhancing the shopper expertise and introducing thrilling menu objects.