Sky Sports and Augusta National Golf Club have introduced a multi-year extension to their long-standing partnership, conserving Sky Sports and Now as the exclusive home of the Masters Tournament in the UK and Ireland.
The renewed settlement will see nearly 20% extra dwell protection on Sky Sports throughout the week from Augusta National, together with devoted feeds from Amen Corner, Featured Groups and Live on the Range.
This follows the most complete protection of the Masters up to now in 2025, which contributed to the most-watched day in Sky Sports historical past. Record audiences watched Rory McIlroy clinch his maiden Green Jacket, turning into the first ever European participant to win a profession Grand Slam in entrance of a peak viewers of 1.85 million viewers, commanding 37% of whole TV viewership.
Sky chief sports activities officer, Jonathan Licht mentioned: “We’re delighted to extend our long-standing partnership with the Masters Tournament and Augusta National Golf Club, further cementing Sky Sports as the home of golf in the UK and Ireland. Rory McIlroy’s win in April was a standout moment in 2025 and we look forward to bringing fans even more unmissable drama from Augusta National in the years ahead.”
Under the new settlement, Sky Sports can even air the Masters Par 3 Contest and the Augusta National Women’s Amateur, in addition to the Latin America Amateur Championship and Asia-Pacific Amateur Championship.
The 2026 Masters will happen from 6-12 April, solely dwell on Sky Sports and Now.