CENTER VALLEY, Pa. & NEW YORK–(BUSINESS WIRE)–
Liberty Sports Group (LSG) and its meals and beverage division, Front Row Hospitality (FRH), at the moment introduced a multi-year partnership with Shift4 (NYSE: FOUR), a world chief in built-in funds and commerce expertise, to develop into the unique expertise associate for Liberty’s rising portfolio of sports activities, leisure, and dwell expertise properties all through North America.
This press launch options multimedia. View the total launch right here: https://www.businesswire.com/news/home/20251202480864/en/
Under the settlement, Shift4 will present SkyTab Venue expertise for built-in point-of-sale and visitor expertise options, and may even energy funds for merchandising, retail, and e-commerce operations throughout Liberty’s managed venues and consumer companions. The partnership strengthens Liberty’s dedication to delivering absolutely built-in, scalable options that improve operations and elevate the fan expertise.
“This partnership with Shift4 is a major step forward in how we integrate technology across our venues and live experiences,” mentioned William Anderson, Chief Strategy Officer of Liberty Sports Group. “SkyTab Venue gives our operators the innovation and flexibility they need to elevate performance and deliver a seamless guest experience.”
“Shift4’s platform helps us unify every part of the fan experience while enabling our clients to operate more efficiently and profitably,” mentioned Joe Scott, Vice President of Growth & Strategic Partnerships at Liberty Sports Group. “It’s a natural alignment of technology and hospitality that strengthens our ability to serve partners at the highest level.”
“We’re proud to partner with Liberty Sports Group and Front Row Hospitality to bring our cutting-edge SkyTab Venue technologies to venues and live experiences across North America,” mentioned Dustin Alpert, Head of Sports & Entertainment at Shift4. “Our shared vision for seamless, data-driven operations and superior guest engagement makes this an exciting collaboration that sets a new standard for the industry. This partnership builds on Shift4’s leadership in powering commerce at thousands of stadiums, arenas, and entertainment venues across every major sports league in North America.”
The partnership additional expands Liberty’s operational capabilities throughout its divisions, pairing cutting-edge commerce expertise with its international buying energy, an expansive vendor community, and hospitality experience. By leveraging Shift4’s confirmed expertise stack—already trusted by hundreds of premier sports activities and leisure venues—Liberty and Front Row Hospitality are positioned to ship one of the crucial complete, operator-driven platforms within the trade.
“This is a powerful partnership with a proven industry leader,” Anderson mentioned. “Integrating Shift4’s technology into our strategies gives our clients immediate improvements in both operational performance and the guest experience.”
The partnership underscores Liberty’s dedication to constructing a contemporary, built-in expertise framework that helps its increasing portfolio of venues, groups, and dwell experiences.
With Shift4, Liberty’s shoppers achieve entry to enhanced operational instruments, stronger information visibility, elevated effectivity, and a frictionless visitor journey—delivering significant worth on each the operational and fan-facing sides of the enterprise.
About Shift4
Shift4 (NYSE: FOUR) is boldly redefining commerce by simplifying advanced funds ecosystems the world over. As the chief in commerce-enabling expertise, Shift4 powers billions of transactions yearly for lots of of hundreds of companies in nearly each trade. For extra info, go to www.shift4.com
About Liberty Sports Group
Founded in 2008 and headquartered in New York City, Liberty Sports Group is a next-generation sports activities and leisure firm redefining how groups, venues, and dwell experiences are constructed, operated, and introduced to market. Through its household of manufacturers—Front Row Hospitality, Liberty inVenue, Liberty Live, and DCI Projects—Liberty gives vertically built-in options spanning venue administration, meals & beverage, dwell occasion manufacturing, sponsorship, and model technique.
With operations throughout North America, Liberty delivers progressive, operator-first options that create distinctive visitor experiences and long-term worth for stakeholders.
For extra info, go to www.libertysportsgrp.com.
View supply model on businesswire.com: https://www.businesswire.com/news/home/20251202480864/en/
Media Contacts:
Liberty Sports Group / Front Row Hospitality
[email protected]
Shift4:
Nate Hirshberg
SVP, Marketing
[email protected]
Source: Shift4
Released December 2, 2025