EDITOR’S NOTE: Featuring the great, the dangerous and the ugly, ‘Look of the Week’ is a daily collection devoted to unpacking essentially the most talked about outfit of the final seven days.
This week, Rihanna fronted the quilt of W Magazine in head-to-toe Dior. Her eyes have been ringed in purple shadow, her cheeks blended with orange blush, and a whacky lilac buccaneer-style hat by milliner Stephen Jones framed her face. And but even with all that to have a look at, all eyes have been on baby Rocki — her 7-month-old daughter, fortunately cradled in her arms.
Rihanna the mom has been the theme of lots of her journal covers and campaigns. She fronted HommeGirls and US Vogue whereas closely pregnant, and has turned marketing campaign shoots for her clothing brand Savage x Fenty into household portraits. Two of her youngsters – eldest son Rza and now little Rocki – have had main vogue journal spreads earlier than their first birthdays.
But regardless of Rihanna’s rising household, little has modified with regard to her sartorial DNA. The viral Vogue cowl of a pregnant Rihanna, captured by Annie Leibowitz in 2022, made waves for the best way the pop star’s lacey bustier catsuit challenged expectations of maternity put on. And when Rihanna debuted Rza to the world by way of a British Vogue cowl in 2023, the lead picture confirmed her strutting forward on the seashore in a glitzy Chanel robe whereas companion A$AP Rocky nuzzled the glad baby. This newest shoot, with the multi-hyphenate mogul decked out in full-blown fantasy vogue, is not any completely different.
But again to Rocki, who’s the true star of this Look of the Week. For her public debut, Rocki selected — or at the least, somebody selected for her — a customized diaper by Dior. “The haute couture diaper is definitely a first for Dior,” Jonathan Anderson, the label’s inventive director, advised the journal. “When Rihanna asks for something, she is already ahead of what is happening. She is thinking outside the box.”
Asking certainly one of vogue’s most influential and admired designers to make your little one a diaper is actually a testomony to Rihanna’s star energy. But Anderson is clearly amused, and has already made numerous items for the Mayers offspring (the youngsters use their father’s surname). Last summer season, he created miniatures of the opening appears from Spring-Summer 2026 menswear, his first Dior assortment, for Rza and Riot. The boys wore their tiny tweeds and mini ties to the premiere of the “Smurfs” film, through which Rihanna voiced Smurfette. This isn’t Rocki’s first time sporting the storied luxurious model both (scoff!). In truth, earlier this month she upped the ante with a classic knitted hat from Dior’s 2002 assortment by John Galliano. Archival babywear.
While the diaper is new territory for the home, youngsters’s garments are usually not. Baby Dior, the model’s youngsters vary, was based in 1967 by Marc Bohan. The Parisian boutique was inaugurated by Grace Kelly, Princess Grace of Monaco, a very long time pal of the model. A information report from the New York Times known as the shop “a charming place for the impulsive rich.” But even earlier than the model had an official line, Christian Dior himself would make big day outfits for the youngsters of his favourite purchasers. Bohan carried on that custom, whereas additionally designing two collections a 12 months for Baby Dior, typically making miniatures of Elizabeth Taylor’s purchases for her daughter, Liza, which the pair would exit sporting collectively.
Today, designer kidswear is a booming, multi-billion greenback trade. But there’s nonetheless one thing pleasing in how Rihanna extends her love for suave vogue into areas of her life the place others may not deem it ‘necessary’ — commissioning customized outfits for her infants, who will invariably develop out of those garments in nearly the identical time it takes to make them, and monitoring down archival items. It’s pure love of the sport. As milliner Jones advised W Magazine: “She is as devoted to fashion as fashion is devoted to her.”