Editor’s Note: Featuring the good, the dangerous and the ugly, ‘Look of the Week’ is a common sequence devoted to unpacking the most talked about outfit of the final seven days.
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The American Music Awards returned after a two-year hiatus to a new location in Las Vegas, and whereas a number of celebrities appeared to take fashion inspiration from Sin City, none took the temporary extra severely (or unseriously) than Rebecca Black, who stepped onto the purple carpet dressed for a shotgun wedding.
Black’s ivory silk taffeta gown was flouncy and corseted, and he or she paired it with a bridal veil and monogrammed sailor hat — the latter accent a signature of the LA designer Erik Charlotte’s maritime-influenced fall 2024 capsule assortment.
When requested by Variety if she stated she needed a wedding robe, Black joked: “I did not, but then we ended up here, and I said of course I’m getting married.” At one other level, she advised Billboard she needed to seem like “an angel,” including, “I wanted to float down the carpet.”
Black, who rose to fame in 2011 as a teen for her viral pop track “Friday,” has pivoted in maturity to hyperpop and Boiler Room-approved DJ units, opening for Katy Perry and putting out on her personal excursions, too. She’s been candid about how her early fame negatively impacted her psychological well being, telling Good Morning America in 2020 she grew to become “unbelievably depressed” on account of on-line bullying over her track.
Over the previous few years, as she’s embraced an overtly queer identification, her return to music has been extra tongue-in-cheek with campy, party-girl aesthetics which have gained her a new cult following. At the AMAs, she advised Billboard she’s “taking it one day at a time. I have a lot of fun with what I do obviously,” she added, gesturing to her look.
Black’s ensemble stood out throughout an unusually subdued purple carpet, with many celebrities skipping the step-and-repeat — or the occasion altogether. The night time paid tribute to icons together with Janet Jackson and Gloria Estefan, however a variety of nominated and successful artists despatched recorded messages in lieu of attending.
Out of those that did arrive, some, like Black, leaned into the Vegas look, although general the night time’s trend was disjointed. As the occasion’s host, Jennifer Lopez had a number of glittering and voluminous outfit modifications match for location, whereas Benson Boone carried out in a daring purple floral swimsuit by Dolce & Gabbana and Shaboozey donned bedazzled plaid chaps by Etro. Ciara arrived in a showgirl-esque Bronx and Banco bodysuit dripping in chains — acknowledging to Billboard that “we gotta bring bling bling to Vegas” in a red-carpet interview, whereas Heidi Montag glittered in a blue flared jumpsuit by The Blonds.
Though Black won’t be dashing off to Vegas’s wedding chapels, bridal seems to be have a lengthy historical past of closing out runways. And as the occasion’s official nearer — the AMAs’ afterparty DJ — her irreverent look match the invoice.